Director of Marketing, North America

About the Role

Key Responsibilities

• Own the strategy and execution of all marketing activities across North America, including pipeline generation, field events, and regional storytelling.
• Act as the voice of the region in global planning and campaign development, translating global strategy into impactful regional programs.
• Collaborate with Demand Generation to ensure effective execution of ABM and demand generation programs for net new prospects and strategic accounts.
• Work with GTM Engineer and RevOps to track performance and optimize for sourced and influenced pipeline.
• Build feedback loops with Sales and Customer Success to continuously improve messaging, campaigns, and content relevance.
• Lead partner marketing efforts in the region, collaborating with strategic partners to co-develop campaigns, events, and content.
• Plan and execute regional events, executive roundtables, and trade shows, delivering high-impact in-person and virtual experiences.
• Partner with Product Marketing to tailor messaging, content, and sales tools for the North American market.
• Source and activate customer stories and case studies from the region.
• Collaborate with Sales, Customer Success, RevOps, Demand Generation, and global Marketing leaders, representing marketing in pipeline reviews and regional GTM initiatives.

Requirements

• 8+ years of B2B Enterprise SaaS marketing experience, with at least 3 years in a regional or field marketing leadership role focused on regional, field, channel, and partner marketing.
• Experience working directly with sales teams.
• Familiarity with marketing automation platforms (ideally Hubspot) and CRM (ideally Salesforce).
• Interest and working knowledge of how to incorporate AI into GTM workflows.
• Proven success driving pipeline and revenue in enterprise SaaS, ideally in retail, public safety, or adjacent industries.
• Strong understanding of the U.S. market and buyer dynamics.
• Ability to balance strategic thinking with hands-on execution.
• Excellent cross-functional collaboration and communication skills.
• Skilled at building and maintaining relationships, being a strategic partner to sales, and engaging with senior leadership.
• Action-oriented with a track record of delivering results through operational excellence.
• Team management and development skills, including career development and coaching.
• Ability to travel domestically (up to 20%) and internationally (up to 5%).

Nice to Have

• Experience in retail, public safety, or adjacent industries.

Qualifications

• Management experience in marketing (implied by leadership responsibilities).

Benefits & Perks

• Competitive salary Range: $147,500 - $170,000 depending on experience.
• Annual bonus: Discretionary based on company revenue targets.
• Employee share scheme: Ownership in the company.
• Flexibility: Shorter work weeks (at full pay), work/life balance focus.
• Health Care Plan: Medical, Dental & Vision covered 100% by Auror.
• Wellness support: Wellness Days, up to three expert sessions annually.
• Family-friendly benefits: Parental leave, baby bonus, meals delivered.
• Personal growth: Support for courses, conferences, and skill development.
• Team social events and lunches during work hours.