Director of Marketing - Power Plant Live!

About the Role

Key Responsibilities

• Translate business goals into marketing strategies and objectives that facilitate overall business growth including creating and implementing innovative and effective sales and marketing programs to drive traffic and increase sales to the district
• Manage the annual marketing calendar to include concert series, festivals, community events, restaurant promotions/specials, and one-off special events
• Develop and execute marketing plans (EBS), budgets, and event recaps for all events and promotions and ensure they are aligned with the company's sales, profits, branding, and media objectives
• Participate in the planning, coordination, and execution of all district events
• Maintain tenant relations by communicating with all district tenants on day-to-day marketing efforts and actively assisting in coordination
• Manage all paid advertising from budgeting, negotiation, ad placement, reserving ad space, coordinating ad design, developing radio copy, and processing invoices
• Oversee and manage the development and production of the district's branded print collateral, non-printed collateral (websites, e-blasts, etc.), menus, signage, social media, etc., ensuring brand standards are adhered to
• Handle and fulfill all brand-related filming and photo needs
• Oversee all aspects of digital advertising including Google Search and Display and paid social media
• Develop strategic partnerships with retailers, restaurants, corporate partners, local teams, and more to cross-promote the District and its venues
• Coordinate and fulfill marketing trade deals with media partners
• Mentor, motivate, manage, and develop the marketing team
• Execute trade agreements and marketing partnerships
• Lead all sponsorship activation ensuring all sponsorship requirements are implemented into the annual marketing calendar and sponsor contracts are fulfilled
• Formulate and execute marketing and PR initiatives for the district and coordinate all logistics pertaining to press conferences
• Work with local business partners to drive large group events to the district including convention groups
• Provide overall cohesive direction and event details to internal marketing support teams, outside agencies, and vendor partners to ensure all marketing communications are unified, properly branded, and support overall marketing objectives

Requirements

• Bachelor's Degree in marketing or related field or equivalent
• At least 4 years of experience in marketing or related field
• Direct supervisory experience over a sales and/or marketing team
• Must be at least age 18
• Must speak fluent English; other languages preferred
• Ability to frequently stand, move within and outside the facility, and carry or lift items weighing up to 25 pounds
• Strong communication skills for interacting with guests, employees, and third parties
• Proficiency in reading, writing, and basic math including budgeting, profit/loss concepts, percentages, and variances
• Problem solving, strategic planning, reasoning, motivating, organizational, and training abilities
• Ability to build and maintain relationships
• Availability to work nights, weekends, and/or holidays as required

Nice to Have

• Additional languages besides English

Qualifications

• Bachelor's Degree in marketing or related field
• Minimum 4 years of marketing experience
• Supervisory experience in sales or marketing

Benefits & Perks

• Health, dental, and vision insurance
• Personal and vacation time
• 401(k) plan with employer match