Director of Marketing Strategy

About the Role

Key Responsibilities

• Architect full-funnel 360° marketing campaigns across paid, organic, community, UGC, and partnerships
• Set quarterly creative priorities tied to growth objectives such as CAC, conversion, retention, and brand search
• Own the strategic calendar of creative tests, social hooks, campaign sprints, and content waves
• Manage a hybrid creative team including community managers, outbound specialists, and external agencies or contractors
• Set briefs, timelines, and QA standards to ensure high creative velocity and quality
• Partner with media buyers to conceptualize and iterate high-performing ad creative
• Own funnel creative ideation from initial engagement to final conversion page
• Work closely with CRO and landing page designers to align messaging and structure
• Track and report on campaign performance metrics such as CTR, CPM, CAC, and ROAS
• Lead weekly standups and post-mortems to optimize campaigns and scale wins
• Maintain a CTR of 1%+ across paid social/video ads
• Drive CAC below $80 for telehealth conversions
• Launch 2-3 full-cycle campaigns per month
• Ship 100+ new ad creative tests monthly
• Expand content output across social, outbound, influencer, and owned channels
• Improve creative velocity and reduce cost-per-output month over month

Requirements

• Have 8-10+ years of experience in high-growth DTC, healthtech, or consumer SaaS organizations
• Own the campaign calendar, including architecting cycles and themes, not just execution
• Hands-on knowledge of paid media, especially Paid Social, Meta, TikTok Ads, Google Ads, and short-form CTV
• Experience leading hybrid teams or pods (contractors + FTEs) in a fast-cycle testing environment
• Passionate about AI, consumer health, and building scalable systems
• Background in agencies or internal growth labs (e.g., Motion, Mutiny, Thesis)

Nice to Have

• MBA or equivalent experience with both brand and performance marketing
• Familiarity with AI creative tooling such as Runway, Midjourney, ChatGPT, ElevenLabs, descript
• Experience running campaign sprints with Webflow, Figma, Slack, Notion, and Asana

Benefits & Perks

• Salary range of $120,000 - $175,000 annually