Director of Martech and Marketing Performance

About the Role

Key Responsibilities

• Lead the development and execution of a future-ready Martech roadmap supporting Bloomberg Media's strategic growth objectives.
• Evaluate, deploy, and integrate technologies across the marketing stack, including MMM platforms, marketing automation tools, analytics solutions, and Customer Data Platforms (CDPs).
• Ensure data governance, privacy compliance (e.g., GDPR, CCPA), and seamless integration across marketing and enterprise systems.
• Drive platform innovation in partnership with internal engineering, data, and procurement stakeholders to ensure scalable, secure, and business-aligned Martech infrastructure.
• Define and operationalize performance KPIs, marketing dashboards, and multi-touch attribution frameworks to quantify marketing ROI and inform campaign optimization.
• Collaborate with analytics, finance, and campaign teams to distill performance insights and provide strategic recommendations to executive stakeholders.
• Lead the development of forecasting models and predictive analytics for marketing programs to improve efficiency, planning accuracy, and business reporting.
• Ensure performance data aligns with broader revenue, subscription, and engagement goals, providing clarity around media effectiveness and investment strategy.
• Oversee Martech and analytics budgets, ensuring responsible allocation and clear return on investment.
• Lead vendor and agency negotiations, manage ongoing vendor performance, and assess new opportunities to improve capabilities and cost-effectiveness.
• Partner with Legal and Procurement on contracting and compliance for all marketing-related technologies.

Requirements

• A bachelor's degree in Marketing, Business, Computer Science, or a related field; MBA or other advanced degree preferred.
• 10+ years of progressive experience in marketing technology, operations, or performance marketing, preferably within a data-driven or subscription-based business.
• Hands-on experience managing complex Martech ecosystems, including MMM platforms, Salesforce, Adobe, Google Analytics (GA4), and CDPs.
• Deep understanding of attribution methodologies, customer journey analytics, and evolving data privacy frameworks.
• Strong analytical and quantitative skills; fluency with BI tools like Tableau, Looker, or Power BI is essential.
• Exceptional communication skills, with a proven ability to translate complex technical topics for non-technical stakeholders.
• Demonstrated leadership experience in cross-functional settings with a track record of delivering scalable solutions and measurable business impact.

Nice to Have

• Experience within a media, digital, or subscription-based company.
• Familiarity with legal and compliance considerations related to marketing technology.

Qualifications

• Educational background with a bachelor's degree in relevant fields; advanced degrees preferred.

Benefits & Perks

• Salary range of $155,000 - $210,000 USD annually plus benefits and bonus.
• Comprehensive and generous benefits plan including merit increases, incentive compensation, paid holidays, paid time off, medical, dental, and vision insurance.
• Short and long-term disability benefits, 401(k) with match, life insurance, wellness programs, among others.