Director of Oncology Marketing, Comprehensive Genomic Profiling (CGP)

Natera

San Carlos, CA

Full Time

Director

6 days ago

Job Description

About the Role

Natera is seeking a Director of Marketing to lead the strategy and execution for its Altera Comprehensive Genomic Profiling (CGP) product and future CGP offerings. This individual will develop differentiated value propositions, partner cross-functionally across the organization, and drive integrated marketing campaigns to position Altera as a market-leading solution that complements Natera's MRD (Minimal Residual Disease) testing portfolio. The role will also support sales enablement efforts and contribute to shaping Natera's overall narrative in the CGP space.

Key Responsibilities

Develop and execute strategic and tactical marketing plans for Altera (CGP).
Collaborate with product, sales, and medical teams to align messaging and market positioning.
Monitor product performance, identify market opportunities, and implement initiatives to close gaps.
Drive the creation of impactful marketing collateral, digital assets, and sales tools.
Manage agency relationships and lead the development of targeted CGP marketing campaigns.
Represent CGP within cross-portfolio initiatives and strategic discussions.
Present campaign plans, performance metrics, and updates to executive stakeholders.
Perform other duties as assigned.

Requirements

Bachelor's degree in life sciences required; MBA or PhD preferred.
10+ years of experience in diagnostics, biotech, or pharmaceutical marketing, with a focus on oncology or genomics.
Experience in CGP or advanced diagnostics is strongly preferred.
Willingness to travel up to 25% for conferences, customer engagements, and internal collaboration.
Strong understanding of genomic profiling, its clinical application, and impact.
Proven ability to build and execute successful CGP-focused marketing strategies.
Exceptional communication and cross-functional collaboration skills.
Strong leadership, strategic thinking, and analytical capabilities.
Ability to clearly communicate complex scientific concepts in an accessible manner.
Demonstrated success in thought leadership development and stakeholder engagement.
A customer-centric mindset with a passion for advancing precision medicine.
Executive presence and ability to lead initiatives across the enterprise.

Nice to Have

Experience in diagnostics, biotech, or pharmaceutical marketing with a focus on oncology or genomics.
Experience in CGP or advanced diagnostics.

Qualifications

Bachelor's degree in life sciences.
MBA or PhD (preferred).
10+ years of experience in relevant marketing fields.

Benefits & Perks

Comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents.
Free testing for employees and their immediate families.
Fertility care benefits.
Pregnancy and baby bonding leave.
401k benefits.
Commuter benefits.
Employee referral program.

Working at Natera

Natera is committed to ensuring a diverse and inclusive workplace environment, welcoming people of different backgrounds, experiences, abilities, and perspectives. The company values inclusive collaboration, which benefits employees, the community, and patients, and is critical to its mission of changing the management of disease worldwide.

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