Director of Oncology Marketing, User Experience (UX) Marketing

Natera

San Carlos, CA

Full Time

Director

6 days ago

Job Description

About the Role

Natera is seeking a Director of Marketing to lead strategic marketing efforts that position their User Experience (UX) innovations as a defining strength within oncology diagnostics. The role involves highlighting the clinical and operational value of intuitive workflows and advanced data visualization platforms, supporting the integration of Minimal Residual Disease (MRD) testing into standard care, and managing multi-channel campaigns, cross-functional initiatives, and thought leadership to reinforce Natera's market leadership in digital oncology UX.

Key Responsibilities

Develop and implement integrated marketing plans focused on Natera's digital UX and MRD workflows that support precision oncology.
Drive strategic messaging that communicates the clinical utility, operational efficiency, and patient-centered impact of MRD testing.
Promote Natera's data visualization tools and digital reports as critical enablers of evidence-based clinical decision-making.
Collaborate across clinical, medical affairs, product, and commercial functions to align MRD positioning with oncology best practices.
Design and launch campaigns targeting oncologists, tumor boards, and care teams to promote the adoption and integration of MRD testing.
Create and enhance sales enablement tools and educational resources to illustrate how Natera's UX innovations streamline test adoption in routine care.
Oversee agency and vendor partnerships to produce compelling, evidence-based content for oncology stakeholders.
Present strategic initiatives, adoption trends, and campaign performance metrics (KPIs) to executive leadership.

Requirements

Bachelor's degree in life sciences, marketing, or healthcare technology; MBA or other advanced degree preferred.
10+ years of experience in diagnostics, oncology, or digital health marketing.
Demonstrated success in promoting innovative testing platforms or care management technologies.
Familiarity with MRD testing and its growing role in oncology treatment decision-making.
Strong knowledge of oncology workflows and user-centered healthcare technology design.
Proven ability to craft compelling clinical and operational narratives for varied audiences.
Skill in translating complex scientific concepts into clear, accessible marketing content.
Track record of launching or scaling diagnostic or digital health products into clinical use.
Exceptional leadership, collaboration, and communication skills across functions.
Deep commitment to advancing precision medicine and improving patient outcomes through digital innovation.

Nice to Have

Experience with digital health product scaling and adoption.
Knowledge of data visualization tools and evidence-based clinical decision support.

Qualifications

Bachelor's degree in life sciences, marketing, or healthcare technology.
MBA or other advanced degree (preferred).
10+ years of experience in relevant fields.

Benefits & Perks

Comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents.
Free testing for employees and their immediate families, fertility care benefits.
Pregnancy and baby bonding leave, 401k benefits, commuter benefits.
Employee referral program.

Working at Natera

Natera is committed to ensuring a diverse and inclusive workplace environment, welcoming people of different backgrounds, experiences, abilities, and perspectives. The company values inclusive collaboration, which benefits employees, the community, and patients, and is critical to their mission of changing the management of disease worldwide.

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