Director of Partner Marketing

About the Role

Key Responsibilities

• Provide strategic input on partner marketing plans and lead full funnel marketing planning activities against key scorecard metrics and goals.
• Identify and scope opportunities to drive strategic impact with marketing programs, such as revenue upside, new device growth, and optimization of investment buckets.
• Design, execute, and localize end-to-end customer experiences including digital marketing, partner events, lead sharing, and demos by leveraging marketing assets, toolkits, and playbooks.
• Develop and mutually create new partner capabilities and opportunities through partner experiences to provide a competitive advantage and land key product messages.
• Own marketing investment allocation, track spending versus budget, and measure impact on business outcomes.
• Establish return on investment (ROI) benchmarks and ensure marketing funding, branding, and proof of execution compliance with program policies.
• Engage partners to assess marketing campaigns and investment impact, identify trends, and adapt strategies based on data and feedback.
• Share best practices, wins, insights, and learnings to optimize partner marketing efforts.
• Maintain compliance with all partner investments, funding protocols, privacy guidelines, branding standards, and Microsoft policies.

Requirements

• Bachelor's Degree in Business, Marketing, Business Development, Business Management, Communications, or related field AND 7+ years sales, marketing, or business development experience OR equivalent experience.
• 7+ years experience with hands-on marketing campaign creation and implementation on the brand- or agency-side, or as part of a sales team in a related field.
• 5+ years experience in cross-functional team project management including planning, workflow optimization, managing timelines, and tracking progress.
• 5+ years experience using data to derive marketing insights to influence or inform business decisions.
• 3+ years experience analyzing marketing effectiveness.
• Additional or preferred qualifications include a Master's Degree in Business Administration or related field with 6+ years of relevant experience, or Bachelor's Degree with 8+ years of relevant experience.
• 5+ years experience in enterprise solutions and device sales.
• 3+ years experience within the Microsoft channel partner ecosystem.

Nice to Have

• Experience in enterprise solutions and device sales.
• Experience within the Microsoft channel partner ecosystem.

Qualifications

• Bachelor's Degree in Business, Marketing, Business Development, Business Management, Communications, or related field
• Master's Degree in Business Administration or related field (preferred)

Benefits & Perks

• Industry leading healthcare
• Educational resources
• Discounts on products and services
• Savings and investments
• Maternity and paternity leave
• Generous time away
• Giving programs
• Opportunities to network and connect