Director of Product Management, Outcomes

About the Role

Key Responsibilities

• Define and champion the near-term and long-term product strategy and vision for Samba's global Outcomes Measurement Platform, ensuring alignment with the overall Activation GTM and PAM framework.
• Own and prioritize the Outcomes product roadmap, including initiatives such as the Extensible Outcomes Platform, clean room solutions, bundled offerings, streaming TV measurement integration, international capabilities, and automation efforts, and drive execution in collaboration with Engineering, Data Science, and other teams.
• Lead the product development necessary to enable Measurement-Led Activation (MLA), allowing clients to define desired outcomes and use Samba's capabilities to create and optimize audiences that deliver those results, moving beyond post-campaign reporting to in-campaign optimizations.
• Explore, define, and build capabilities to support Cost Per Outcome (CPO) and guaranteed reach solutions, leveraging self-optimizing segments and integrating activation and measurement.
• Develop Outcomes products that support a range of customer types, including direct brands, agencies, DSPs/SSPs, publisher resale partners, and white-labeled agency customers, and identify key vertical and cross-vertical use cases.
• Collaborate with Data Science and Engineering to ensure seamless integration of diverse data sets (viewership, web, contextual, first-party data in clean rooms) to power Outcomes measurement and support unified Audience and Measurement methodologies.
• Leverage Samba's clean room integrations to enable clients to use their first-party conversion data for outcome measurement, including 'Bring Your Own Outcome' solutions.
• Work with Product Marketing and Sales Enablement to simplify the product offering and messaging around Outcomes, empower the sales team with value propositions, training, and visualization tools.
• Support the globalization of Outcomes offerings, addressing country-specific data requirements and GTM strategies.

Requirements

• Proven experience in product management within the ad tech or digital measurement industry.
• Experience developing and launching measurement or analytics products related to campaign outcomes, conversions, or business results.
• Strong understanding of the programmatic advertising ecosystem, including DSPs, SSPs, agencies, and brands.
• Familiarity with various measurement methodologies.
• Experience working with large datasets and collaborating with Data Science and Engineering teams.
• Ability to translate complex technical concepts into clear, concise product strategies and market messaging.
• Experience working with global teams and understanding different market needs (e.g., US vs. UK/EU).
• Excellent communication and stakeholder management skills.

Nice to Have

• Experience with Clean Room technologies.
• Familiarity with AI/ML applications in measurement or audience optimization.
• Experience with white-labeling or gray-labeling platform solutions for agencies.

Qualifications

• Experience developing and launching measurement or analytics products, particularly related to campaign outcomes or conversions.
• Strong understanding of the programmatic advertising ecosystem.
• Experience working with large datasets and cross-functional teams.
• Excellent communication skills.

Benefits & Perks

• Base salary between $220,000 - $240,000, depending on location, experience, and performance.
• Bonuses, short-term incentives, and long-term incentives.
• Health insurance, wellness offerings, life and disability insurance.
• Retirement savings plan.
• Paid holidays and paid time off (PTO).
• Other employee benefits.