Director of Product Marketing

About the Role

Key Responsibilities

• Define and communicate differentiated product storytelling that highlights the unique value of Samba's solutions to diverse stakeholders, from agency planners and brand marketers to platform decision-makers and data scientists.
• Monitor and analyze industry trends in audience targeting, AI in advertising, signal aggregation, and privacy legislation, translating insights into positioning and messaging.
• Build a deep understanding of customer needs through market research, prospect engagement, and direct interaction with clients.
• Collaborate with Product Management to provide market feedback, influence roadmap priorities, and define competitive differentiation across identity, AI models, and audience products.
• Create high-impact collateral and sales narratives tailored to agency, brand, and platform use cases.
• Support sales enablement programs by providing messaging frameworks, competitive insights, and materials that empower field teams.
• Contribute to thought leadership initiatives including blog posts, conference content, and analyst briefings focused on AI, audiences, and outcomes.
• Partner with Sales and Partnerships to expand adoption of Samba's solutions across DSPs, clean rooms, and platform integrations.
• Support execution of go-to-market strategy for Samba TV's audience and measurement solutions, ensuring commercial readiness and market alignment.
• Reinforce storytelling consistency internally by supporting training sessions and partner education.

Requirements

• 5-8 years of product marketing experience in Adtech, Martech, or data-driven SaaS, with a strong focus on audiences and ad targeting.
• Proven ability to translate complex AI and data-driven capabilities into clear, differentiated narratives that resonate with technical and business stakeholders.
• Strong understanding of identity resolution, audience segmentation, AI-driven targeting, and measurement models in advertising.
• Demonstrated ability to gather and apply customer insights from research, meetings, and direct engagement to shape positioning and GTM strategy.
• Experience collaborating with Adtech partners such as The Trade Desk, Google, Amazon, Snowflake, Databricks, LiveRamp, or major DSP/SSP platforms.
• Exceptional writing and storytelling skills for both technical and non-technical audiences.
• Strong cross-functional collaboration skills across Product, Sales, Partnerships, and Marketing teams.
• Comfortable operating in a fast-paced, growth-oriented environment with evolving product lines and market dynamics.
• Bachelor's degree required.

Qualifications

• Bachelor's degree.

Benefits & Perks

• Annual salary between $170,000 - $190,000 USD, depending on location, experience, and performance.
• Additional rewards may include an annual bonus, short-term incentives, and long-term incentives.
• Health insurance, wellness offerings, life and disability insurance, a retirement savings plan, paid holidays, and paid time off (PTO).
• Other employee benefits.