Sr. Product Marketing Manager

About the Role

Key Responsibilities

• Develop a deep understanding of our products, target markets, customer segments, and competitive landscape to inform go-to-market strategies.
• Build and execute integrated product marketing strategies that align messaging, campaigns, content and go-to-market efforts across channels to drive awareness, adoption and growth.
• Craft clear, compelling and differentiated messaging that resonates with target audiences and highlights our product's value.
• Partner closely with customer success and sales to identify happy customers and turn them into champions through testimonials, case studies and references.
• Create high-impact marketing assets such as product brochures, sales enablement materials, customer case studies and videos, to support each phase of the buyer's journey.
• Act as the marketing launch linchpin that galvanizes internal support across all disciplines and drives demand for new innovations.
• Work in a fast-paced environment where collaboration skills, agility, a strong ability to prioritize, and customer obsession are key to success.

Requirements

• Bachelor's degree in business, marketing or related field.
• 5+ years of relevant B2B marketing experience.
• Experience with product positioning, developing audience strategies and/or building user communities in a B2B omnichannel marketing organization.
• Proven history of being results-oriented with the ability to build effective cross-functional relationships through strong interpersonal skills.
• Proven ability to lead a team of cross-functional partners; aligning on a goal (such as a product/feature launch) and ensuring coordination across these groups.
• Excellent written and verbal communication skills, with ability to influence and motivate all levels of an organization.
• Knowledge or experience in SaaS or legal software and/or relevant industries strongly desired but not required.

Nice to Have

• Knowledge or experience in SaaS or legal software and/or relevant industries.

Qualifications

• In the US, the role offers a base salary range of $99,400 - $184,600, depending on location, experience, and skills.
• Potential eligibility for an annual bonus based on performance.

Benefits & Perks

• Hybrid Work Model: flexible hybrid working environment (2-3 days a week in the office depending on the role).
• Flexibility & Work-Life Balance: Flex My Way policies, work from anywhere for up to 8 weeks per year.
• Career Development and Growth: continuous learning, Grow My Way programming, skills-first approach.
• Industry Competitive Benefits: flexible vacation, Mental Health Days, Headspace access, retirement savings, tuition reimbursement, incentive programs, wellbeing resources.
• Culture: recognition for inclusion and belonging, flexibility, work-life balance, and core values.
• Social Impact: two paid volunteer days off annually, involvement in pro-bono and ESG initiatives.
• Making a Real-World Impact: supporting justice, truth, and transparency, upholding the rule of law, and providing trusted information.