Director of Product Marketing - AI Business Solutions

Microsoft

Redmond, WA

Full Time

Director

7 days ago

Job Description

About the Role

As part of the AI Business Solutions team at Microsoft, you'll join a pioneering group reshaping how work gets done across every business function. The role involves transforming core business processes with AI and agents, empowering organizations to become more agile, unlock new levels of productivity, and accelerate growth through intelligent, adaptive solutions. The position is for a Director of Product Marketing leading Product Led Growth (PLG) and Direct-to-Customer efforts to drive growth via commercial revenue and usage. The role emphasizes leadership, collaboration, and embodying Microsoft's culture and values, with a flexible work location primarily in Redmond, WA.

Key Responsibilities

Partner with product and engineering teams to develop a comprehensive product vision and detailed execution strategy that enhances user experience, drives usage, and supports upsell motions.
Optimize existing motions and build new ones, including in-product triggers, trial programs, testing frameworks, and messaging.
Develop strategies for direct-to-customer programs by partnering with Engines + Experiences and Microsoft Customer and Partner Solutions (MCAPS)/sales to run focused programs that generate leads and pipeline using Account Based Marketing and lead generation skills.
Build integrated growth campaigns that create a funnel from visual marketing execution through to the product experience, driving activation and impact with consistent measurement and high creative standards.
Lead teams to build partnerships and coordinate efforts across functions such as Engines & Experiences, Software Engineering, Business Planning, and other Product Marketing Managers to deliver product value and company growth.
Oversee efforts across the cross-functional matrix as the Direct Responsible Individual (DRI) for DTC and PLG initiatives, utilizing advanced knowledge of product and channel strategies to meet revenue and usage goals and address gaps.
Partner to establish benchmarks, best practices, and actionable insights via scorecards to optimize, test, and measure experiences and programs.
Lead, coach, and develop a team of product marketers to achieve business objectives while fostering a thriving team culture.

Requirements

Proven experience in product marketing, growth strategies, or related roles with a track record of managing high-performance teams.
Strong collaboration skills to partner effectively across product, engineering, sales, and marketing functions.
Experience developing and executing growth campaigns and go-to-market strategies.
Ability to analyze data, establish benchmarks, and use insights to optimize programs.
Leadership skills to coach and develop team members and embody company values.
Excellent communication and strategic thinking skills.

Working at Microsoft

Microsoft's mission is to empower every person and organization on the planet to achieve more. The company values a growth mindset, innovation, collaboration, respect, integrity, and accountability. Microsoft is committed to cultivating an inclusive work environment where everyone can thrive and positively impact the culture every day.

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