Director of Product Marketing - Automation

Automation Anywhere

San Jose, CA

Full Time

Director

220k-245k

7 days ago

Job Description

About the Role

Automation Anywhere is the leader in Agentic Process Automation (APA), transforming how work gets done with AI-powered automation. Its APA system, built on the industry's first Process Reasoning Engine (PRE) and specialized AI agents, combines process discovery, RPA, end-to-end orchestration, document processing, and analytics—all delivered with enterprise-grade security and governance. Guided by its vision to fuel the future of work, Automation Anywhere helps organizations worldwide boost productivity, accelerate growth, and unleash human potential. The company offers a dynamic environment focused on cutting-edge technologies, innovation, and high-impact strategic leadership roles.

Key Responsibilities

Develop clear, differentiated messaging that communicates the value of our products to key personas and industries.
Lead product launches and ensure alignment across product, sales, and marketing teams.
Create and maintain sales collateral, battlecards, pitch decks, and training materials to support pipeline growth and deal acceleration.
Conduct competitive analysis, market research, and customer interviews to inform product strategy and marketing campaigns.
Collaborate with content and demand generation teams to develop thought leadership, solution briefs, and product-focused campaigns.
Partner with Product Management to influence roadmap decisions and ensure market needs are addressed.
Measure and report on the effectiveness of product marketing initiatives and continuously optimize for impact.

Requirements

8+ years of experience in B2B product marketing, with at least 2-3 years in a leadership role.
Proven success in fast-moving startup environments.
Strong understanding of automation, AI agents, or intelligent systems.
Exceptional storytelling and communication skills.
Experience marketing to enterprise buyers and technical audiences.
Ability to operate strategically while executing tactically.
Background in marketing AI-powered or workflow automation solutions.
Familiarity with PLG (Product-Led Growth) and sales-led motions.
Experience supporting vertical-specific GTM strategies.

Nice to Have

Experience supporting vertical-specific GTM strategies.

Qualifications

Educational background or certifications are not explicitly specified, but extensive experience in product marketing and leadership roles are required.

Benefits & Perks

Flexible work schedule / remote roles
Unlimited Personal Time Off
12 holidays off per year
4 days volunteer time off per year
Eligible for 4 company Achievement days off per year
Variety of health care and well-being benefits
Paid family/parental leave
Competitive compensation, equity, and benefits

Working at Automation Anywhere

Automation Anywhere is recognized as a 'Best Place to Work' for 2 consecutive years and is listed among Newsweek's Top 100 Most Loved Workplaces in America 2023. The company emphasizes innovation, high-performance teams, and a commitment to diversity and inclusion, fostering a supportive and dynamic work environment.

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