Product Marketing Manager, Payments

About the Role

Key Responsibilities

• Develop and execute go-to-market strategies for new product launches and enhancements, collaborating with Product and Marketing teams to execute the launch.
• Own and refine product messaging, positioning, and storytelling to communicate value proposition effectively.
• Work cross-functionally with Product Marketers across the product suite.
• Define and optimize the buyer/customer journey, ensuring clear value messaging at every stage.
• Conduct market and customer research to understand pain points, trends, and opportunities within the public sector.
• Create and maintain competitive intelligence insights to inform positioning and differentiation strategies.
• Guide digital and demand team members and agency resources to execute marketing plans.
• Develop sales enablement materials, including pitch decks, battle cards, FAQs, and value frameworks.
• Support sales enablement team members with onboarding and training content in partnership with Product Management.
• Provide ongoing competitive intelligence and market insights to support sales efforts.
• Work closely with Product Management to align marketing efforts with the product roadmap.
• Collaborate with Demand Generation and Digital Marketing teams to create campaigns that drive awareness and pipeline growth.
• Partner with Customer Success to develop case studies, testimonials, and proof points.
• Work with digital and demand teams to develop website content, guiding on product-specific areas.
• Track and analyze the success of product marketing initiatives, providing insights to refine messaging and positioning.
• Work with demand team to measure campaign efficacy and leverage data and customer feedback to improve strategies.

Requirements

• 5+ years of product marketing experience, preferably in SaaS, B2B technology, or public sector software.
• Previous experience with a Payments SaaS product.
• Strong understanding of go-to-market strategies, value-based messaging, and competitive positioning.
• Proven ability to develop compelling narratives for multiple audiences, including government agencies and public institutions.
• Experience working cross-functionally with Sales, Product, and Customer Success teams.
• Excellent writing, storytelling, and presentation skills.
• Understanding of sales and marketing funnel.
• Analytical mindset with the ability to translate data into actionable insights.
• Self-starter with a strategic mindset and a passion for driving business impact.
• Multi-disciplined marketer with experience in digital and demand generation is a plus.

Nice to Have

• Experience in digital marketing and demand generation.

Qualifications

• Educational background is not explicitly specified, but 5+ years of relevant experience is required.

Benefits & Perks

• Competitive salary and benefits package.
• Supportive hybrid schedule with collaborative, fun working environment.
• Opportunities for professional growth and skill development.
• Wellness days: 2 extra days off in summer for long weekends.
• Community Engagement Committee involvement.
• Flexible workday arrangements.
• Access to health and dental benefits.
• Participation in culture committee events and celebrations.