Product Marketing Manager - Healthcare Education & Practice

About the Role

Key Responsibilities

• Collaborate internally and externally to complete and collect market research and intelligence, define market segmentation, and develop buyer/decision-making personas. Monitor global trends and proactively adjust marketing strategies accordingly. Provide strategic insights based on market and competitive analysis.
• Maintain an expert understanding of our portfolio, products offered, differentiators, customers, and competition.
• Define key product launches or marketing campaigns based on the seasonal calendar, ensuring alignment between product, sales, and marketing.
• Develop, execute, and measure cross-channel campaigns, working across a cross-functional team that includes product management, sales, and central marketing organizations. Go-to-market strategies include routes to market, offerings, global sales asset development, and partner materials.
• Refine and optimize product messaging and positioning and optimize for different regions and selling scenarios.
• Collaborate with central marketing and solutions marketers to generate and develop/nurture leads and achieve campaign goals/metrics.
• Track, report, and analyze program performance and ROI. Utilize data-driven insights to measure and define future best practices.
• Continuously update and refine global product marketing information based on the competitive landscape, adjusting positioning, messaging, and materials as required.
• Work with global sales teams and related partners to develop materials that enable teams to sell and deliver new offerings, including playbooks, sales collateral, presentation assets, flyers/emails, product information documents, and competitive grids; offer support for internal sales training.
• Gather customer insights by interacting directly with customers during seminars, tradeshows, and on-site visits to inform product development and marketing strategies.
• Drive thought leadership initiatives by developing white papers, blog content, and speaking opportunities that position the company as an industry leader and adapt as needed for international markets/teams.
• Plan and manage marketing events, including webinars, conferences, and trade shows, to increase brand visibility and engage target audiences.

Requirements

• Bachelor's degree in Marketing, Business, or a related field (Master's preferred).
• 2+ years of experience in product marketing, sales, or global marketing.
• Experience in higher education, healthcare, or biological sciences is a plus.
• Demonstrated success in launching new products and growing market share.
• Analytical skills with a data-driven approach to decision-making.
• Ability to quickly grasp complex products and communicate their value clearly.
• Exceptional writing skills with the ability to simplify technical concepts.
• Advanced expertise in market research and data interpretation.
• Proficiency in marketing automation tools and CRM platforms.
• Available to attend meetings occasionally in the early morning or evenings (outside of the 9-5).

Nice to Have

• Experience in higher education, healthcare, or biological sciences.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field (Master's preferred).

Benefits & Perks

• Target salary range CA, CT, CO, DC, HI, IL, MD, MN, NY, RI, WA: $121,350 - $170,050.