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Product Strategy Lead, Go-To-Market, Data Signals

BrandFlourish Enterprise

New York, NY
Full Time
Mid Level
118k-170k
2 days ago

Job Description

About the Role

As a part of the Product Go-to-Market (pGTM) team, you will drive business growth for Americas Large Customers Sales (ALCS) via the scaled activation of key advertising products and solutions. In this role, you will collaborate with teams across Search, YouTube, Measurement, and the Google Marketing Platform to identify the most impactful solutions to deploy across our various customer base. The Core pGTM responsibilities include designing and deploying regional activation programs, providing thought leadership on product activation and execution, nurturing and advancing Third-Party (3P) ecosystems, agencies, and industry groups. The Go-to-Market Operations (GtM) team ensures Google's complex and ever-evolving Ads business runs smoothly, setting go-to-market strategy and ensuring flawless execution and operations.

Key Responsibilities

  • Lead commercialization of core Signals products, driving success for customers and business for Google by developing strategies to ensure data signals are collected and activated across Americas Large Customer Sales (LCS) customers.
  • Launch and land activation plans for Data Signals solutions across ALCS customers, including building lead lists, setting product adoption targets, creating collateral, upskilling sellers, and scaling best practices.
  • Build cross-functional relationships with key stakeholders across regions, products, and roles, collaborating to solve Signals issues and drive progress.
  • Analyze data to identify trends, insights and intelligence to support decision making and activation; pair quantitative findings with qualitative observations to guide business decisions.
  • Assess how Signals innovation, engaged offerings, emerging AI solutions in data and ecosystem changes will impact customer measurement, and use insights to shape activation plans.

Requirements

  • Bachelor's degree or equivalent practical experience.
  • 4 years of experience in management consulting, sales operations, business strategy, investment banking, venture capital, private equity, or corporate advisory, or 2 years of experience with an advanced degree.
  • Experience in sales or product strategy in traditional or digital advertising.
  • Knowledge of Google's signals products (e.g., One Google Tag, Enhanced Conversions, Google Tag Gateway, Data Manager, Google Analytics, audience solutions).
  • Ability to translate product offerings into sales-facing value propositions in line with customer business and marketing objectives with a customer-focused mindset.
  • Ability to grow in a fast-moving, ambiguous environment.
  • Excellent operational accuracy, problem-solving and analytical skills.
  • Excellent verbal and written communication skills, able to present concepts to various audiences and synthesize insights, and drive action.

Nice to Have

  • Experience in sales or product strategy in traditional or digital advertising.
  • Knowledge of Google's signals products (e.g., One Google Tag, Enhanced Conversions, Google Tag Gateway, Data Manager, Google Analytics, audience solutions).
  • Ability to translate product offerings into sales-facing value propositions in line with customer business and marketing objectives with a customer-focused mindset.
  • Ability to grow in a fast-moving, ambiguous environment.
  • Excellent operational accuracy, problem-solving and analytical skills.
  • Excellent verbal and written communication skills, able to present concepts to various audiences and synthesize insights, and drive action.

Qualifications

  • Bachelor's degree or equivalent practical experience.

Benefits & Perks

  • US base salary range of $118,000-$170,000 plus bonus, equity, and benefits.
  • Additional benefits as offered by Google.

Working at BrandFlourish Enterprise

The role involves collaboration across multiple teams and emphasizes strategic, analytical, and pragmatic approaches to achieving business goals in a fast-moving environment.

Apply Now

Job Details

Posted AtSep 24, 2025
Job CategoryProduct Marketing
Salary118k-170k
Job TypeFull Time
ExperienceMid Level

Job Skills

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About BrandFlourish Enterprise

Website

google.com

Company Size

1-10 employees

Location

New York, NY

Industry

Web Search Portals and All Other Information Services

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