Product Marketing Manager, SPED

GTY Technology Holdings

Atlanta, GA

Full Time

Senior

1 day ago

Job Description

About the Role

Euna Solutions is a leading public sector SaaS provider focused on delivering innovative solutions that empower public servants to thrive in an ever-evolving digital landscape. Our dynamic team values creativity, collaboration, and the ability to think outside the box. Join us and play a critical role in shaping how we communicate our brand and products to the world. The company supports more than 3,400 organizations across North America, providing purpose-built, cloud-based software to streamline procurement, budgeting, payments, grants management, and special education administration. Recognized on Government Technology's GovTech 100 list, Euna Solutions is committed to advancing public sector progress through innovative SaaS solutions.

Key Responsibilities

Develop and execute go-to-market strategies for new product launches and enhancements, collaborating with Product and Marketing teams.
Own and refine product messaging, positioning, and storytelling to communicate our value proposition effectively.
Work cross-functionally with a talented team of Product Marketers across our product suite.
Define and optimize the buyer/customer journey, ensuring clear value messaging at every stage.
Conduct market and customer research to understand pain points, trends, and opportunities within the public sector.
Create and maintain competitive intelligence insights to inform positioning and differentiation strategies.
Guide digital and demand team members and agency resources to execute marketing plans.
Develop sales enablement materials, including pitch decks, battle cards, FAQs, and value frameworks.
Support sales enablement team members by delivering product-specific onboarding and training content in partnership with Product Management.
Provide ongoing competitive intelligence and market insights to support sales efforts.
Work closely with Product Management to align marketing efforts with the product roadmap.
Collaborate with Demand Generation and Digital Marketing teams to create campaigns that drive awareness and pipeline growth.
Partner with Customer Success to develop case studies, testimonials, and proof points.
Work with digital and demand teams to develop website content, guiding on product-specific areas.
Track and analyze the success of product marketing initiatives, providing insights to refine messaging and positioning.
Work with demand team to measure campaign efficacy.
Leverage data and customer feedback to iterate on marketing strategies and improve product-market fit.

Requirements

5+ years of product marketing experience, preferably in SaaS, B2B technology, or education sector software.
Strong understanding of go-to-market strategies, value-based messaging, and competitive positioning.
Proven ability to develop compelling narratives that resonate with multiple audiences across school districts.
Experience working cross-functionally with Sales, Product, and Customer Success teams.
Excellent writing, storytelling, and presentation skills.
Understanding of sales and marketing funnel.
Analytical mindset with the ability to translate data into actionable insights.
Self-starter with a strategic mindset and a passion for driving business impact.
Multi-disciplined marketer with experience in digital and demand marketing is a plus.

Nice to Have

Experience in digital and demand marketing.

Qualifications

Educational background is not explicitly specified but implied experience in relevant fields.

Benefits & Perks

Competitive salary and benefits package.
Supportive hybrid schedule with collaborative, fun working environment.
Opportunities for professional growth and skill development.
Wellness days: 2 extra days off in the summer for long weekends.
Community Engagement Committee involvement.
Flexible workday arrangements.
Access to health and dental benefits.
Participation in culture committee events and celebrations.

Working at GTY Technology Holdings

At Euna Solutions, we carefully foster a work environment where employees have a safe space for creative and intellectual freedom, and the opportunity to work cross-functionally. We offer a dynamic environment with considerable opportunity for professional growth and advancement. Our culture includes celebrating at every occasion with fun events, supporting community engagement, and emphasizing collaboration and innovation.

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