Downstream Marketing Leader

About the Role

Key Responsibilities

• Develop and implement comprehensive marketing plans to support product launches and achieve revenue targets.
• Manage the full product lifecycle, including introductions, transitions, and phase-outs.
• Define product messaging and positioning that differentiates offerings in the marketplace.
• Create sales enablement materials, collateral, and training programs to support sales team effectiveness.
• Maintain a deep understanding of customer needs, market dynamics, and the competitive landscape.
• Build and leverage relationships with Key Opinion Leaders (KOLs) and key customers to gather insights and foster advocacy.
• Partner with Upstream Marketing, Product Development, and Regulatory teams to ensure alignment on product strategy and messaging.
• Serve as the primary liaison between Marketing and Sales to drive adoption and market success.
• Define, track, and report on key performance indicators (KPIs) for marketing initiatives.
• Analyze campaign performance and sales data to optimize strategies and improve ROI.

Requirements

• Bachelor's degree in Marketing, Business, or related field.
• 5-7 years of marketing experience, with proven success in downstream or product marketing.
• Experience developing and executing go-to-market strategies and commercial plans.
• Ability to interpret complex data and translate insights into actionable strategies.
• Excellent written and verbal communication skills.
• Strong organizational skills with the ability to manage multiple priorities and deadlines.
• Skilled at influencing and motivating teams without direct authority.
• Proficiency with CRM systems (e.g., HubSpot), marketing analytics platforms, and Google Workspace.
• Experience working in healthcare or medical devices, understanding regulated markets.

Nice to Have

• MBA or advanced business degree.

Qualifications

• Educational background as specified in requirements.

Benefits & Perks

• Remote and flexible schedule with hybrid options and support for flexible schedules.
• Health, dental, and vision insurance with customizable plans.
• Paid time off to rest and recharge.
• Stock options to foster ownership in the organization.
• Participation in the company bonus program.
• 401k retirement plan.
• Team summits and in-person team events.