Director of Product Marketing

About the Role

Key Responsibilities

• Define and lead end-to-end product marketing strategies across laptops, services, and accessories.
• Collaborate with global product teams to influence product roadmaps based on North American market needs and trends.
• Identify market gaps and opportunities; propose new solutions or enhancements to maintain a competitive edge.
• Own competitive analysis efforts against major OEMs (Dell, HP, Lenovo, Apple, ASUS, Acer).
• Conduct and present market research, buyer persona development, customer insights, and voice-of-customer studies.
• Track technology trends (including AI, cloud services, edge computing) and integrate insights into product positioning.
• Develop and lead GTM plans for new products and services, including launch timelines, messaging, and sales enablement tools in conjunction with marketing.
• Craft differentiated value propositions and positioning that resonate across verticals (public sector, education, SMB, enterprise).
• Partner with Channel and Direct Sales to design enablement programs and marketing collateral to drive adoption working with marketing.
• Manage product line lifecycle from concept through end-of-life.
• Optimize portfolio profitability by recommending SKU rationalization, pricing adjustments, and promotional strategies.
• Monitor product performance KPIs, and propose corrective actions where needed.
• Serve as the primary interface to Management, Marketing, Sales, Operations, and Support teams.
• Provide leadership and mentorship to a small product marketing team, promoting a high-performance, results-driven culture.
• Partner with Digital and Corporate Marketing teams to drive demand generation, content strategy, and customer engagement.
• Develop marketing strategies for add-on services (warranty extensions, deployment services, custom configurations) and accessories.
• Collaborate with Service Delivery and Support teams to refine service offerings based on customer feedback.

Requirements

• Bachelor's Degree in Marketing, Business Administration, Engineering, or related field.
• 10+ years Product Management experience within the Enterprise PC industry.
• Proven track record of successfully launching enterprise products for mature & emerging markets.
• Excellent written and verbal communication skills; must be able to present effectively to technical and non-technical audiences.
• Strong attention to detail, ability to multi-task effectively, and a drive for client satisfaction.
• Self-motivated, goal-oriented personality who can thrive in a fast-paced environment, both independently as well as part of a team.
• MS Office Proficiency (Microsoft Excel, Microsoft PowerPoint).
• Knowledge of Adobe Photoshop, HTML, a plus.

Nice to Have

• Knowledge of Adobe Photoshop, HTML, a plus.

Benefits & Perks

• Comprehensive, family-friendly healthcare plans (medical, dental, vision).
• 401k retirement plan with a competitive match and plenty of financial support tools.
• Employee Assistance Plan to care for you and your family's mental and behavioral health, balance, and support.
• Financial protection for you and your family (life insurance and disability insurance).
• Rewarding and holistic wellness program.
• Training, professional development, and mentorship.
• Full suite of voluntary insurance benefits for financial planning (auto, home, ID protection and legal).