Director of Product Marketing, Enterprise Imaging

About the Role

Key Responsibilities

• Drives the most effective go-to-market strategy for the current Enterprise Imaging product portfolio, including solutions like point-of-care ultrasound management, VNA, enterprise viewer, and ancillary products, ensuring revenue and booking targets are exceeded.
• Develops and executes market and sales introduction strategies for new products to surpass initial targets.
• Maintains regional and national reference sites, ensuring they are prepared to promote and provide references for solutions, with well-defined and organized utilization processes.
• Collaborates with MI sales leaders to ensure sales teams have the necessary tools, subject matter expertise, and demonstration support to succeed.
• Maintains high market interest and lead generation through effective promotional messaging and activities, working closely with marketing communications and sales leadership.
• Works with training managers to ensure sales teams are prepared to execute go-to-market strategies and exceed goals.
• Coordinates with marketing communications to plan and execute trade shows aligned with the go-to-market strategy.
• Develops external communications strategies via e-communications, web, symposiums, customer profiles, webinars, and society activities, ensuring visibility and alignment with sales and marketing efforts.
• Ensures effective inside sales campaigns through collaboration with sales leadership and marketing communications, including targeting and measurement.
• Supports the RFP team as a subject matter expert to ensure responses are complete and effective.
• Works with the demo team to keep demonstration environments current and effective.
• Provides competitive feedback, market intelligence, and product needs input to product management, supporting product roadmaps aligned with market and customer needs.
• Collaborates with other marketing directors to ensure consistency in approach and messaging.
• Ensures compliance with FDA, ISO 13485, and other applicable regulations and standards.
• Supports vendor credentialing processes for hospital and facility access.

Requirements

• BA/BS/MA degree with 8+ years of experience in Healthcare or Radiology Informatics product marketing.
• Extensive experience in software promotion and managing software product roadmaps.
• Experience supporting or managing teams in Enterprise Imaging.
• Broad expertise in marketing, sales, strategic planning, go-to-market product planning, and pricing strategies.
• Proven track record of overachievement and creating business impact.
• Strong cross-functional collaboration and organizational skills.
• Ability to manage multiple priorities and direct reports.
• Problem-solving, strategic analysis, and resolution skills.
• Strong customer orientation and results-driven mindset.
• Excellent communication skills—presentation, written, and oral.
• Strong interpersonal skills and ability to communicate with diverse individuals.
• Good judgment and decision-making abilities.
• Proficiency in Microsoft Office (PowerPoint, Excel, Word) and Salesforce.com.
• Effective time management and proactive communication skills.
• Ability to drive action plans and execute within established timeframes.

Nice to Have

• Experience with medical device regulatory requirements and standards.
• Experience working in a remote or hybrid environment.
• International travel experience (up to 25%).

Qualifications

• Educational background: BA/BS/MA in relevant field.
• 8+ years of progressive experience in healthcare/radiology informatics product marketing.

Benefits & Perks

• Potential for remote work (US-Remote).
• Opportunity to work in a dynamic, innovative healthcare environment.
• Participation in corporate activities and leadership initiatives.
• Supportive team environment focused on employee development.