Product & Channel Marketing Manager

About the Role

Key Responsibilities

• Responsible for understanding the competitive environment and industry landscape including non-annuity products in the advisory space.
• Partners with the Advisory Integration Group to market Fintech programs and new technology enhancements.
• Manages development of marketing collateral and email campaigns.
• Collaborates within Strategic Relationships team to deliver product focused campaigns.
• Partners across JNLD on specific prospecting challenges and unique territory needs.
• Partners with Sales Desk Leadership on specific areas of Marketing support, development of new collateral and training needs.
• Develops new marketing ideas and strategies based on Leader's Council requests.
• Partners with the Digital Marketing team to streamline messaging consistently to targeted channels and advisors.
• Partners with Market Research to further define and segment advisory space for better targeting, lead gen, reporting, etc.
• Works with key members of the Marketing leadership team to leverage marketing automation, define success and measure ROI.
• Shares responsibility of Aprimo queue and sponsor review of materials.
• Shares responsibility of the Marketing Strategy Inbox to answer questions and serve as a resource to the sales teams.
• Attends team meetings, plug ins, sales desk trainings and marketing fairs at the Nashville office.
• Serves as a resource for the sales force for questions on marketing materials.
• Presentations and public speaking as needed.
• Performs other duties and/or projects as assigned.

Requirements

• Bachelor's Degree or equivalent education and experience required.
• 5+ years prior Financial Services marketing experience, with strong financial industry and annuity knowledge required.
• Experience working with financial advisors in any capacity preferred.
• Knowledge of the Microsoft Office Products (Outlook, Word, Excel and PowerPoint).
• In-depth understanding of the financial services industry.
• Creativity and vision for taking abstract concepts and developing into tangible materials.
• Must be a self-starter with creative ability.
• Excellent written and verbal communication skills.
• Strong public speaking and presentation skills.
• Strong organizational and time management skills with the ability to manage multiple projects simultaneously.
• Proven ability to pay attention to detail.
• Strong ability to problem solve and find resolutions.
• Excellent customer service skills with ability to develop strong relationships.
• Ability to work a demanding schedule to see projects through to completion.

Nice to Have

• Securities Industry Essentials (SIE) preferred.
• FINRA Series 6 or 7, FINRA Series 63 preferred.
• Experience working with financial advisors in any capacity preferred.