Senior Product Marketing Specialist, OCI

About the Role

Key Responsibilities

• Craft and execute product messaging and positioning strategies that clearly articulate the value of Okta Customer Identity to technical and business stakeholders.
• Champion product positioning, strategic technology and channel partner engagement, customer engagement, validate market messaging and evangelize your product offerings internally and externally.
• Collaborate with Product Management to align on product vision and lead high-impact product/feature launches with end-to-end go-to-market planning and execution.
• Champion the voice of the customer by engaging in regular conversations with customers and validating messaging through ongoing feedback.
• Partner with Sales and Enablement teams to develop content and tools that support the full sales cycle—including product demos, sales training, and technical content.
• Work closely with campaign teams to deliver high-performing, data-driven programs across digital and field marketing channels.
• Stay ahead of industry trends and maintain deep knowledge of the CIAM landscape, competitor offerings, and market dynamics.

Requirements

• 3+ years of solutions marketing or product marketing experience, preferably in security, SaaS-focused technology.
• Proven track record of marketing to a highly technical audience, comfortable working with and marketing to technical buyers within enterprises.
• Proven ability to create product and/or solutions-specific messaging and content.
• Strong written and verbal communication and presentation skills.
• Project management skills to manage multiple priorities in a dynamic environment.
• Proven ability to drive programs from initiation to success.
• Strong cross-functional collaboration skills and ability to influence stakeholders.

Nice to Have

• Familiarity with CIAM use cases or experience in Security industry.
• Comfortable marketing to a mix of IT, marketing, and technical audiences.

Qualifications

• Educational background is not explicitly specified, but at least 3+ years of relevant experience is required.

Benefits & Perks

• Annual OTE range between $126,000-$188,000 USD for candidates in California, Colorado, New York, and Washington.
• Annual salary range between $99,000-$149,000 CAD for candidates in Canada.
• Equity (where applicable) and benefits including health, dental, and vision insurance, 401(k), flexible spending account, paid leave (including PTO and parental leave).
• Additional perks include developing talent, fostering community, and making social impact.