Director of Product Marketing, Member Experience

About the Role

Key Responsibilities

• Co-lead the Member Experience organization in close partnership with Product, Engineering, and Lifecycle Marketing leaders to shape the strategic direction and execution of Chime's member experience across the app
• Own and evolve the end-to-end product marketing strategy across key pillars—app journeys, personalization, and member communications—ensuring consistent, high-impact messaging and experience delivery
• Build, mentor, and scale a high-performing PMM team, starting with direct management of an L4 IC and a forthcoming new hire; instill a culture of ownership, experimentation, and continuous improvement
• Drive quarterly product roadmap alignment by deeply partnering with Product to influence prioritization, positioning, and integrated launch planning
• Deliver measurable impact on core growth and engagement KPIs, including feature adoption, Net Promoter Score (NPS), and member retention
• Champion the voice of the member across the entire product and marketing ecosystem, using insights to inform strategic decisions and elevate the member experience
• Influence stakeholders at all levels, translating data and market intelligence into compelling narratives that shape executive decisions and cross-functional priorities

Requirements

• Led end-to-end product marketing strategy for digital consumer experiences in fintech or fast-paced tech environments, with 10-15 years of progressively senior experience
• Owned major product marketing initiatives in B2C credit card or financial services, driving demonstrable gains in member growth, engagement, or satisfaction
• Leveraged data to guide storytelling and strategy, using performance metrics to continuously refine member messaging and product positioning
• Built and scaled high-impact marketing teams, providing mentorship, clear direction, and developmental support for ICs and emerging leaders
• Used tools like Tableau, Amplitude, or similar to uncover insights and translate them into product narratives and lifecycle strategies that resonate with app-based audiences
• Collaborated deeply with cross-functional teams, especially Product and Lifecycle Marketing, to shape seamless member journeys from discovery through retention
• Designed and executed personalization and lifecycle marketing strategies that drove measurable improvements in engagement, retention, and overall app experience

Nice to Have

• Experience with AI-powered tools and financial guidance features
• Experience working in a highly entrepreneurial and fast-paced environment
• Strong stakeholder management and communication skills

Qualifications

• 10-15 years of experience in digital consumer product marketing, especially in fintech or tech environments
• Proven track record in B2C credit card or financial services marketing
• Experience with data analysis tools like Tableau, Amplitude, or similar

Benefits & Perks

• In-office perks including backup child, elder, and/or pet care, plus a subsidized commuter benefit
• Competitive salary based on experience
• 401k match plus medical, dental, vision, life, and disability benefits
• Generous vacation policy and company-wide paid days off
• Up to 24 weeks of paid parental leave for birthing parents and 12 weeks for non-birthing parents
• Access to Maven family planning benefits with $15k lifetime reimbursement
• Annual wellness stipend
• In-person and virtual events for team engagement
• Chime Days for company-wide days off
• Support for local community organizations