Director of Product Marketing Visa Intelligent Commerce

About the Role

Key Responsibilities

• Develop and execute the comprehensive product marketing strategy for Visa Intelligent Commerce, collaborating with executives to align initiatives with overall business goals.
• Lead market and data analysis to inform strategy, and define the differentiated product positioning, value propositions, and messaging that resonate with target audiences.
• Plan and orchestrate go-to-market strategies for new product launches and campaigns, coordinating cross-functional teams to drive successful market entry and adoption.
• Oversee the creation of high-impact content and provide sales teams with strategic tools, collateral, and competitive analysis to support the sales process.
• Partner with the Communications team to develop thought leadership and stay ahead of industry trends in Artificial Intelligence and Agentic Commerce to expand Visa's market position.

Requirements

• Minimum of 10 or more years of work experience with a bachelor's degree or at least 8 years of work experience with an advanced degree (e.g., Masters/MBA/JD/MD) or at least 3 years of work experience with a PhD.
• Experience working in AI, Payments, and platform products and engaging technical audiences with new category innovations.
• Strong strategic thinking with a results orientation, approach challenges with thoughtfulness, drive, and appropriate urgency.
• Audience-centric mindset with the ability to simplify sophisticated concepts into impactful messaging for diverse audiences.
• Strong executive presence with highly effective written and verbal communication skills, including impactful presentation abilities.
• Excellent planning, organizational, and problem-solving skills with the ability to work independently and prioritize effectively.
• Experience bringing new products to market and working in product marketing or similar capacity.

Nice to Have

• Experience in developing and executing marketing strategies for AI, digital payments, and platform products.
• Ability to engage technical audiences with innovative solutions.
• Leadership qualities that add energy, ideas, and a positive team dynamic.

Qualifications

• Bachelor's degree required; MBA preferred.
• 8+ years of progressively responsible business experience, especially in product marketing.
• Experience in AI, Payments, and platform products.

Benefits & Perks

• Comprehensive benefits package including Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.
• Salary range of $169,100 to $220,000 per year, potentially including sales incentives, bonuses, and equity.
• Work hours vary based on department needs.
• Travel requirement of 5-10%.