Product Marketing Manager I, Rider Growth

Uber

San Francisco, CA

Full Time

Senior

135k-150k

3 days ago

Job Description

About the Role

The Product Marketing Manager I, Rider Growth role at Uber is focused on driving new rider acquisition and engagement through targeted marketing messages and experiences. The role involves collaborating across teams to craft strategies that increase confidence and inspire usage among new users, with an emphasis on experimentation, data-driven decision making, and global scaling. The position offers an opportunity to shape customer journeys and contribute to Uber's growth in key regions worldwide.

Key Responsibilities

Own the roadmap for marketing content and tactics in the app and beyond to convert new signups into first rides.
Collaborate cross-functionally to test hypotheses and optimize onboarding, the homescreen, and other touchpoints to increase rider conversion.
Craft positioning, messaging, and education tailored for different audiences based on insights, motivations, and barriers to adoption.
Partner with Research and Product teams to synthesize insights on non-users and under-engaged users to inform campaign strategies.
Scale successful content and campaigns globally, tailoring messaging to resonate with key markets.
Contribute to content creation through copy and design ideas, using tools like Figma or Canva.

Requirements

5+ years of experience in product marketing or growth marketing.
3+ years of experience in consumer product marketing.
Experience designing and executing creative campaigns aimed at new customer acquisition, conversion, or early engagement.
Strong data skills to leverage insights for decision making and growth.
Excellent storytelling and communication skills, both written and verbal.
Ability to translate insights into product and marketing ideas to increase conversion.
Proficiency with design tools like Figma or Canva for creating imagery and graphics.
Experience with designing and interpreting experiments.

Nice to Have

Experience with AI tools to improve workflow and content creation.
Ability to develop consumer-friendly copy quickly.
A growth mindset towards using AI for efficiency and experimentation.

Qualifications

Educational background not explicitly specified, but extensive experience in marketing roles is required.

Benefits & Perks

Base salary range of USD$135,000 to USD$150,000 per year.
Eligibility to participate in Uber's bonus program.
Potential equity awards and other compensation.
Various benefits (details available at provided link).

Working at Uber

Uber's mission is to reimagine the way the world moves for the better, emphasizing bold ideas, real-world impact, growth, and progress. The company values collaboration, innovation, and diversity, and promotes an inclusive environment where all qualified applicants are considered regardless of background or characteristics. Offices are central to collaboration, with expectations for in-office presence unless otherwise approved.

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