Product Launch Strategist

About the Role

Key Responsibilities

• Develops a comprehensive product launch and related event strategy that aligns with overall business objectives
• Defines clear, measurable, achievable, relevant, and time-bound goals
• Identifies and understands the target audience
• Defines launch milestones including disclosure timeline
• Drives continued operational excellence to refine the overall launch and event process
• Creates and manages budgets, ensuring cost-effectiveness
• Collaborates with internal stakeholders, including senior business leaders, to ensure seamless launch alignment and execution
• Plans and executes launch moments to introduce new products to the market, generating excitement and awareness
• Drives central readiness launch meetings and manages critical deliverables and readiness assessments
• Manages and maintains key launch milestones and program management documents to ensure on-time executions
• Develops the overall launch plan and related partner updates (playbooks)
• Leads the development of launch assets working across internal teams, including product pages, launch videos, recap videos, product imagery, and social
• Leads and supports event strategy and execution in support of our client and its partners

Requirements

• Excellent project management skills with the ability to manage timelines and coordinate across teams
• Strong communication and collaboration skills
• Detail-oriented with a focus on consistent messaging and on-time execution
• Track record of driving product launch-related decision-making to further strategic goals
• Demonstrated experience and success in working in multi-faceted, cross-functional teams
• Ability to work remotely and independently, with preference for candidates located in the Santa Clara, CA or Portland, OR area
• Bachelor's degree in marketing or communications preferred
• 5+ years' experience with one or more of: product launches for a portfolio of products, marketing strategy, strategic planning, or driving strategic decisions around new products
• Previous tech experience is preferred

Nice to Have

• Previous tech experience

Qualifications

• Bachelor's degree in marketing or communications (preferred)
• 5+ years' experience in product launches, marketing strategy, strategic planning, or related fields

Benefits & Perks

• Health and welfare benefits coverage options including medical, dental, and vision
• Spending accounts
• Life insurance
• Voluntary plans
• Participation in a 401(k) plan