Director of Sales and Marketing - Compumeric

About the Role

Key Responsibilities

• Develop required forecasts and quotas to achieve corporate objectives.
• Product development to introduce new or improved product lines.
• Analyze sales performances against historical data and quotas to determine effectiveness.
• Develop and execute strategy to better understand lost opportunities.
• Develop and recommend product positioning and pricing to maximize long-term market share.
• Work with SEO to increase website traffic.
• Work with the corporate marketing team to constantly improve sales.
• Develop necessary website content.
• Secure direct sales where applicable.
• Conduct market research and make proposals to maximize market share and profitability.
• Monitor competitor products, sales and marketing activities.
• Work with corporate marketing to develop all trade show activity (display, activities, attendees, onsite coordination, etc.).
• Maintain consistent brand identity throughout all promotional material and events.
• Develop and implement required sales and marketing plans with associated budgets.
• Oversee advertising and promotion activities (print, direct mail, electronic media, etc.).
• Prepare monthly marketing reports, detailing results and specific suggestions for improvement.
• Meet with key clients, assist sales personnel, maintain relationships, negotiate, and close deals.
• Establish and maintain relationships with industry influencers and key strategic partners.
• Direct staffing, training and performance evaluations to maintain sales and marketing programs.
• Engage in product research and development efforts.
• Perform other duties as assigned.

Requirements

• Bachelor's degree in Sales, Marketing or Business Administration or equivalent experience.
• Ten years minimum related experience with sales and marketing professionals.
• Proven experience leading and developing sales professionals.
• Exposure to government sales on federal, state, county and municipal levels (design professionals, bid environments, etc.).
• Demonstrated proficiency with Salesforce, MS Excel, Word, and PowerPoint.
• Business acumen and ability to understand fabrication capabilities.
• Technical capacity and strong product knowledge.
• Willingness to meet significant travel requirements (up to 15%).
• Communication proficiency and customer/client focus.
• Product development skills, leadership skills, presentation skills.
• Problem solving/analytical skills, results driven, strategic thinking and planning.
• Timeliness and accuracy of work, professionalism, and ability to maintain positive relationships.

Nice to Have

• Experience with fabrication capabilities.
• Experience in product research and development.
• Experience with government sales on federal, state, county, and municipal levels.

Qualifications

• Bachelor's degree in Sales, Marketing or Business Administration or equivalent experience.
• Minimum of ten years related experience in sales and marketing.

Benefits & Perks

• Not explicitly specified in the description.