Director of Sales & Marketing - Yosemite

About the Role

Key Responsibilities

• Lead all on-site sales and marketing efforts across Yosemite's hospitality portfolio, including hotels, lodges, tours, group events, and outdoor recreation experiences.
• Develop and execute localized sales strategies to grow business from key market segments, such as leisure groups, weddings, and corporate retreats.
• Supervise and mentor the Yosemite sales and marketing team, ensuring a strong focus on lead generation, client retention, and achieving revenue targets.
• Collaborate with the commercial team to implement multi-channel marketing campaigns, including digital, social media, email, and print, in alignment with Aramark brand standards and Yosemite-specific messaging.
• Collaborate with Revenue Management to manage inventory, pricing, and selling strategies for all Yosemite accommodations and services.
• Monitor performance metrics and ROI of marketing initiatives, adjusting tactics as needed to meet objectives.
• Coordinate the use of CRM and sales tracking tools (e.g., Salesforce) to ensure consistent lead management and accurate reporting.
• Partner with operational leaders to support group bookings, event planning, and customer experience initiatives.
• Represent Yosemite operations at travel trade shows, regional conferences, and industry events to promote the destination and generate leads.
• Maintain strong relationships with local tourism organizations, national park stakeholders, and vendor partners to enhance Yosemite's market positioning.
• Conduct site tours and participate in client visits to showcase offerings and close business.
• Ensure consistent adherence to Aramark and National Park Service standards related to guest communications, branding, and environmental stewardship.

Requirements

• Bachelor's degree preferred; 6-8 years of progressive experience in hospitality sales and marketing, with 3-5 years in a leadership role, ideally within a resort, park, or destination-based environment.
• Proven success in executing strategic sales and marketing plans within a complex operation.
• Familiarity with group sales, leisure travel, weddings, and recreation-based tourism.
• Strong understanding of digital marketing strategies, including social media, paid search, and SEO.
• Experience using Salesforce or similar CRM platforms to manage accounts and pipelines.
• Exceptional written and verbal communication skills, with the ability to present to diverse audiences.
• Proficiency in Microsoft Office Suite.
• Frequent travel to Yosemite National Park required as well as additionally travel occasionally for sales calls and events.
• Valid driver's license required.
• Passion for the outdoors and commitment to promoting sustainable tourism.

Nice to Have

• Experience within a resort, park, or destination-based environment.
• Knowledge of environmental stewardship and sustainable tourism practices.

Qualifications

• Bachelor's degree (preferred).
• 6-8 years of experience in hospitality sales and marketing.
• 3-5 years in a leadership role within a resort, park, or destination-based environment.

Benefits & Perks

• Comprehensive benefit programs including medical, dental, vision, and work/life resources.
• Retirement savings plans like 401(k).
• Paid days off such as parental leave and disability coverage.
• Benefits vary by location and are subject to legal requirements and employee eligibility.