Director of Social Marketing

About the Role

Key Responsibilities

• Own the development and execution of Coinbase's social marketing strategy, setting clear KPIs for success, managing external vendors and internal stakeholders to engage with the crypto curious and crypto forwards audiences.
• Lead audience mapping, targeting, and paid media plans to execute on social strategy and key campaigns.
• Accelerate growth in social followings and engagement rates across all channels.
• Establish rigor and best practices for cross-functional collaboration with Product, Comms, Policy, and Brand teams to articulate Coinbase's point of difference.
• Drive reporting and learnings through clear data-driven measurements.
• Ensure the social media strategy is operationalized, including calendar ownership, budget management, reporting, and cross-functional partnerships.
• Coordinate strategically with the Executive Leadership Team during moments of crisis or emergency, advising on urgent communications.
• Manage a team of social strategists and content managers to execute the social strategy effectively.

Requirements

• 12+ years of experience driving social marketing in fast-paced, highly innovative, dynamic environments, with a preference for both in-house and agency experience.
• 5+ years of experience leading social marketing teams.
• Proven ability to articulate strategy and gain stakeholder buy-in, with experience creating engaging, repeatable formats.
• Deep understanding of brand and social metrics and their connection to business objectives.
• Strong analytical skills with the ability to leverage data to influence leadership and construct compelling narratives.
• Ability to guide team members from strategy through execution and measurement.
• Experience building trusting relationships with executive stakeholders and acting as a trusted advisor during urgent situations.

Nice to Have

• Experience in Tech or Finance.
• Experience in Brand Marketing/Advertising or Communications.

Qualifications

• Formal educational qualifications are not explicitly specified in the description.

Benefits & Perks

• Target annual salary range of $253,895—$298,700 USD.
• Includes target bonus, target equity, and benefits such as medical, dental, vision, and 401(k).