Director of Strategic Marketing - Semiconductor

Watlow

San Jose, CA

Full Time

Director

183k-257k

18 days ago

Job Description

About the Role

Watlow is seeking a dynamic Director of Strategic Marketing to lead the development and execution of global marketing strategies that accelerate long-term growth and strengthen our position in the semiconductor industry. This role will champion data-driven, high-impact initiatives that align with evolving market and customer demands—partnering closely with cross-functional leaders to shape go-to-market strategies. The ideal candidate brings deep marketing expertise, strategic vision, and the ability to influence across complex global organizations. While this can be a fully remote position, the ideal candidate will be based near a Watlow site or key customer location. Regular travel to Watlow facilities and customer sites is expected as needed.

Key Responsibilities

Drive global marketing strategy: Develop and implement comprehensive strategic marketing plans that fuel growth in key semiconductor segments like etch, deposition, lithography, abatement, and advanced packaging.
Identify and act on market trends: Monitor emerging technologies, customer pain points, and industry shifts to inform forward-looking business strategies and investment priorities.
Enable smart decision-making: Lead market sizing, segmentation, and competitive landscape analysis to support entitlement share goals and strategic planning efforts.
Align product and market strategy: Partner with product management and engineering to define differentiated value propositions, positioning, and product roadmaps that reflect market needs.
Support demand generation: Provide strategic guidance and high-value content to regional marketing and sales teams to enhance campaign impact and customer engagement.
Elevate thought leadership: Create and oversee development of white papers, technical presentations, and training materials that build brand authority and support sales.
Fuel strategic partnerships: Lead or contribute to co-marketing programs, key partnerships, and M&A evaluations to expand market reach and business capabilities.

Requirements

Bachelor's degree in a technical discipline (e.g., Engineering, Applied Sciences, or related field).
Semiconductor industry experience, particularly in strategic marketing or product/market development.
10+ years of progressive global marketing experience.
Proven success in developing marketing strategies, enabling sales, and growing market share.
Willingness and ability to travel 30-50% domestically and internationally.

Nice to Have

MBA or other advanced degree.
Experience with market modeling, competitive strategy, or partnership development.
Excellent cross-functional collaboration and leadership skills.
Experience influencing across complex, matrixed global organizations.
Exceptional communication skills, including the ability to create compelling content for thought leadership, technical presentations, and customer engagement.

Benefits & Perks

Eligible for employee benefits and annual performance bonuses.
Annual salary base pay between $183,000-$257,000 (varies based on factors including location, education, and experience).

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