Director of Strategic Marketing - Services

Vertiv

Westerville, OH

Full Time

Director

4 days ago

Job Description

About the Role

Vertiv is powering the infrastructure behind tomorrow's digital world. Operating in over 130 countries with $7.2 billion in sales and growing, Vertiv is at the forefront of data center and AI innovation, building the foundation for a smarter, faster, and more connected future. The company designs, manufactures, and services products and solutions that keep the world connected. The role of Director of Strategic Marketing - Services involves leading global marketing efforts for Vertiv's services portfolio, serving as the primary strategic voice, and acting as the single point of contact for the Services business unit at the company's headquarters in Westerville, Ohio.

Key Responsibilities

Own product COE relationship as single point of contact (SPOC) and act as product expert for holistic positioning, solutions, and marketing initiatives across all Services product lines (digital services, project, commissioning, etc.)
Develop comprehensive product launch and program plans for new and existing solutions to promote a solutions marketing mindset
Act as a subject matter expert (SME) on marketing content including written materials, media, events, and planning for the Services function
Own product messaging and expertise to drive product campaigns, external product communications, promotion, and sales enablement
Conduct competitive analysis and develop positioning strategies based on market, industry, and competitive landscape research
Track and provide offering trend analysis and insights to Marketing and Global Offering Management Teams
Enable sales teams through training materials and tools, including presentations, brochures, and case studies
Assist in creating sales strategies and tactics to effectively position and sell solutions
Collaborate with Offering Management and Sales teams to develop effective sales enablement tools and strategies
Present portfolio marketing initiatives, plans, and outcomes to leadership and cross-functional teams
Support regional marketing programs to address market opportunities and customer needs
Develop and improve customer-facing collateral such as data sheets, brochures, and website content

Requirements

Minimum 12+ years' experience in product marketing, channel marketing, engineering, or product management for B2B in a technical industry
5+ years experience in people leadership
Strong presentations and public speaking skills
Experience with data analysis and communicating findings effectively to diverse audiences
Ability to create value propositions and messaging strategies
Experience developing marketing-driven pipelines for new and existing offerings, including upsell, cross-sell, and account-based marketing
Goal-oriented self-starter comfortable with ambiguity and defining objectives in uncertain environments
Highly collaborative with the ability to work across functional teams
Strong organizational skills and process orientation
Excellent written and verbal communication skills
Self-motivated with the ability to own processes and projects to completion
Knowledge of data center software/hardware solutions and industry trends

Nice to Have

Engineering background
Experience in data centers

Qualifications

Not explicitly specified in the description

Benefits & Perks

Not explicitly specified in the description

Working at Vertiv

Vertiv embraces core principles including Safety, Integrity, Respect, Teamwork, Diversity & Inclusion. The company promotes a high-performance culture focused on customer focus, operational excellence, innovation, and financial strength. Employees are encouraged to own their work, act with urgency, foster a customer-first mindset, think big and execute, lead by example, drive continuous improvement, and seek ongoing development.

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