Director of Upstream Marketing

About the Role

Key Responsibilities

• Develop a comprehensive business plan for the Biopsy franchise by leveraging data to identify unmet user needs and market opportunities, prioritized and communicated in the annual Strategic Plan.
• Translate insights into actionable roadmaps that guide New Product Development (NPD), Business Development (BD), and commercial strategies.
• Collaborate closely with R&D, downstream marketing, and sales to ensure the plan inspires direction and drives meaningful activities.
• Partner with the Portfolio Team and Commercial Analytics Analyst to create a reliable, centralized source of truth for market and revenue data.
• Continuously monitor and report on changes in the competitive landscape to ensure informed decision-making.
• Lead the cross-functional franchise team in the development and execution of all NPD projects within the portfolio.
• Define and manage research plans for active NPD initiatives, guiding Marketing, R&D, and other teams through the research process.
• Own financial modeling, customer/market research, and product decisions to ensure commercial success with each launch.
• Develop accessible tools, best practices, and streamlined processes to support pre-commercialization activities.
• Provide coaching on tool and source selection and assist in creating materials for cross-functional teams.
• Build repeatable processes with supporting templates, training, and standardized structures for future scalability.
• Take responsibility for recruiting, hiring, and developing high-performing team members with the potential to advance their careers within Hologic.

Requirements

• Commercial experience with demonstrated success (quota achievement) over time.
• Practical experience with Health Care Systems and national accounts.
• Strong customer-centric, energetic, and visionary leadership with excellent business acumen.
• Deep knowledge of BSH product portfolio, its development, evolution, and use in clinical practice, along with familiarity with underlying product technology.
• Clear understanding of the women’s health continuum of care.
• Strong background in Hospital Infrastructures, Clinical Operations, Workflows, and Practices.
• Ability to articulate a multi-year strategy into actionable initiatives to drive revenue year over year.
• Some level of technical acumen is recommended.
• Exceptional ingenuity, creativity, resourcefulness, initiative, and vision.
• Strong influence management skills.
• Ability to create and deliver presentations effectively.
• Highly collaborative with demonstrated ability to work effectively in a matrixed environment.
• Excellent communication, leadership, and interpersonal skills with the ability to influence key stakeholders.

Nice to Have

• Technical acumen.

Qualifications

• Experience in healthcare systems and sales with success in quota achievement.
• Knowledge of women’s health and clinical practice.
• Leadership and strategic planning skills.

Benefits & Perks

• Annualized base salary range of $147,400 to $262,100, bonus eligible.
• Final compensation depends on experience, skillset, knowledge, geography, education, business needs, and market demand.