Director, Omnichannel Integrated Experience & Engagement - sHTG Lead

About the Role

Key Responsibilities

• Identify and enrich targetable audiences leveraging data to understand messaging and channel affinity for omnichannel activation.
• Design and optimize customer touchpoint journey maps and create micro campaign strategies to drive HCP and patient engagement.
• Strategize, plan, and execute the most effective channel mix for the right audiences/segments, including web, paid media, search, and email campaigns.
• Oversee journey orchestration and campaign building within the Customer Experience Platform (CXP) along with web development.
• Develop measurement frameworks and integrate data, analytics, and insights into dashboard reports, ensuring ongoing measurement and optimization of campaigns.
• Identify and implement innovative channel strategies.
• Manage campaign/tactical development and execution, including project timelines and key deliverables aligned to launch readiness.
• Serve as the primary point of contact for project planning, tactical campaign pull-through, and execution.
• Establish and maintain relationships with cross-functional teams, vendors, and agencies, providing guidelines and best practices.
• Monitor campaign performance and outputs, providing timely recommendations for optimization.
• Advance omnichannel operations, strategy, and execution through ongoing training and development.
• Assess the omnichannel landscape across US market functions and recommend new capabilities.
• Build and maintain relationships with key stakeholders, providing input on ways of working with vendors, brand teams, and agencies.

Requirements

• BS/BA degree; MBA preferred.
• At least 8+ years of omnichannel, marketing, or related experience in the pharmaceutical/biotech industry, including digital and multichannel marketing.
• In-depth understanding of omnichannel strategies, tactics, and marketing channels.
• Highly knowledgeable about Martech platforms, ecosystem, vendors, and partners.
• Strong planning, project management, and organizational skills.
• Understanding of end-to-end strategic marketing of pharmaceutical products.
• Knowledge of regulations involved with omnichannel marketing in pharma/biotech.
• Experience with PRC/MLR processes for omnichannel in pharma/biotech.
• Proficiency in Salesforce Marketing Cloud, Data Cloud, Marketing Cloud Intelligence, Personalization Studio, Ad Studio, and Drupal is a plus.
• Demonstrated experience supporting integrated omnichannel marketing for new and existing products.
• Excellent interpersonal skills, with the ability to navigate a matrixed organization, influence cross-functional teams, and lead without direct authority.
• Strong curiosity, collaborative spirit, empathy, and passion for problem solving.
• Preferred location in Carlsbad, CA or Boston, MA, with ability to travel up to 25%.

Nice to Have

• Experience supporting execution of integrated omnichannel marketing for new and existing products.
• Deep understanding and experience with PRC/MLR processes for omnichannel in pharma/biotech.
• Proficiency in Salesforce tools such as Personalization Studio, Ad Studio, and support for existing omnichannel platforms.

Qualifications

• BS/BA degree; MBA preferred.

Benefits & Perks

• Ionis offers an excellent benefits package.
• Pay scale for this position is $115,000 to $170,000.
• Full benefits details available at: https://www.ionis.com/careers/working-at-ionis/#:~:text=our%20employee%20spotlight-,Benefits,-Employees%20are%20rewarded.