Director, Omnichannel Integrated Experience & Engagement - sHTG Lead

About the Role

Key Responsibilities

• Identify and enrich targetable audiences leveraging data to understand messaging and channel affinity for omnichannel activation.
• Design and optimize customer touchpoint journey maps and create micro campaign strategies to drive healthcare professional (HCP) and patient engagement.
• Strategize, plan, and execute the most effective channel mix for targeted audiences, including web, paid media, search, and email campaigns.
• Oversee journey orchestration and campaign building within the Customer Experience Platform (CXP) along with web development.
• Develop measurement frameworks and integrate data, analytics, and insights into dashboards; perform ongoing measurement and optimization of campaigns.
• Identify and implement innovative channel strategies to enhance omnichannel engagement.
• Manage project timelines, campaign tactics, and key deliverables aligned with launch readiness and ongoing campaigns.
• Serve as the primary point of contact for project planning, tactical campaign execution, and collaboration with cross-functional teams.
• Establish and maintain relationships with vendors, brand teams, agencies, and internal stakeholders, providing guidelines and best practices.
• Monitor campaign performance, analyze outputs, and provide recommendations for optimization.
• Advance omnichannel operations, strategy, and execution through ongoing training and development.
• Assess the omnichannel landscape across US market functions, identify new capabilities, and recommend improvements.
• Build and maintain relationships with key cross-functional teams to ensure effective collaboration and execution.

Requirements

• BS/BA degree; MBA preferred.
• At least 8+ years of experience in omnichannel marketing or related fields within the pharmaceutical/biotech industry, including digital and multichannel marketing.
• 2+ years of experience in Broad Disease areas is considered a plus.
• Deep understanding of omnichannel strategies, tactics, and marketing channels.
• Highly knowledgeable about Martech platforms, ecosystem, vendors, and partners.
• Strong planning, project management, and organizational skills.
• Understanding of end-to-end strategic marketing of pharmaceutical products.
• Knowledge of regulations involved with omnichannel marketing in pharma/biotech.
• Experience with PRC/MLR processes for omnichannel in pharma/biotech.
• Proficiency in Salesforce Marketing Cloud, Data Cloud, Marketing Cloud Intelligence, Personalization Studio, Ad Studio, and Drupal is a plus.
• Demonstrated experience supporting integrated omnichannel marketing for new and existing products.
• Excellent interpersonal skills, with the ability to influence cross-functional teams and navigate a matrixed organization.
• Strong curiosity, collaboration, empathy, and problem-solving passion.
• Preferred location in Carlsbad, CA or Boston, MA, with ability to travel up to 25%.

Nice to Have

• Experience supporting execution of integrated omnichannel marketing for new and existing products.
• Knowledge of emerging industry trends and technology in omnichannel marketing.

Qualifications

• BS/BA degree; MBA preferred.

Benefits & Perks

• Ionis offers an excellent benefits package.
• Pay scale for this position is $115,000 to $170,000.
• Additional benefits details available at: https://www.ionis.com/careers/working-at-ionis/#:~:text=our%20employee%20spotlight-,Benefits,-Employees%20are%20rewarded