Director, Onboarding Marketing

Humana

Boise, ID

Full Time

Director

7 days ago

Job Description

About the Role

Humana's Marketing organization is seeking an experienced marketing leader to join as the Director of Engagement Marketing (Onboarding Marketing). This role is pivotal in accelerating member time-to-value and increasing retention, satisfaction, and outcomes. The director will lead a team of marketers and specialists, manage a performance-focused marketing budget, and influence senior stakeholders to align onboarding with enterprise goals. The role involves developing member-centric strategies, analyzing consumer data, and implementing onboarding programs that put the needs of the member at the center of all business functions, with a focus on delivering value for both members and Humana.

Key Responsibilities

Architect a best-in-class, multi-channel onboarding experience (email, mail, SMS, app, web, call center, IVR) tailored to member needs and Next Best Action (NBA) strategy
Lead and mentor a direct team of marketing professionals; oversee onboarding-related marketing budget and resourcing
Collaborate with product, data science, and channel owners to embed journey logic and personalization rules that drive measurable action
Define NBA logic for content, timing, and channel orchestration to deliver personalized journeys at scale
Track and optimize journey performance, using data to run experiments, improve KPIs, and guide roadmap iteration
Champion the voice of the customer by integrating qualitative feedback and behavioral signals into continuous onboarding improvements
Influence executive stakeholders to secure alignment on onboarding strategies and initiatives

Requirements

Experience in marketing leadership roles, particularly in onboarding or engagement marketing
Ability to develop and influence member-centric strategies and apply data-driven insights
Strong collaboration skills with product, data science, and channel teams
Experience in designing multi-channel customer journeys and personalization logic
Proficiency in analyzing performance data, running experiments, and optimizing KPIs
Leadership skills to mentor teams and manage budgets
Excellent stakeholder management and communication skills