Director, Paid Search

About the Role

Key Responsibilities

• Serve as Paid Search Lead on one or more of the larger search accounts in the agency, delivering strategy and hands-on optimizations with other Paid Search and channel team members
• Be responsible for owning Paid Search strategy for multiple accounts
• Present Paid Search strategy, performance, and tactical priorities to client stakeholders
• Use storytelling to simplify complex search strategies and present them as clear, impactful campaign recommendations
• Partner with cross-channel leads on creating a holistic media plan, inclusive of forecasting/budgets, testing, tactical plans, and reporting
• Understand insights to inform performance changes and direct optimizations
• Define roles & responsibilities for client Paid Search teams, and delegate work to supporting team members
• Own pacing across your book of business and ensure all campaigns are spending to the desired target
• Drive Paid Search strategy, innovation & testing on your book of business while improving performance, developing quarterly or annual roadmaps
• Manage others, from Account Managers to Associate Directors
• Deliver feedback, performance reviews, support, and recognition to achieve team goals
• Develop senior client relationships and guide holistic digital strategy
• Work closely with Google, Bing, and other vendor partners on client strategy, testing, and account health
• Contribute to department trainings, POVs, award submissions, and case studies
• Participate in new business pitches and conduct audits across the Google ecosystem
• Generate and oversee revenue growth from client renewals
• Analyze performance data and KPIs to inform strategy

Requirements

• 7+ years of Paid Search experience
• Passion and willingness to embrace Automation and AI
• Comfort with script adoption and using AI for reporting, insights, and visuals
• Experience managing Paid Search budgets of at least $1MM monthly
• Experience directing strategy for B2B Lead Generation clients
• Experience in YouTube, App Campaigns, Performance Max, Demand Gen, and traditional paid search and shopping
• Advanced slide presentation skills
• Intermediate to advanced Excel and Google Sheets skills
• Strong and persuasive communication skills for discussing paid search performance
• Ability to work collaboratively across large teams
• Experience presenting paid search strategy to marketing executives and senior audiences
• 3+ years of management experience with at least two direct reports
• Experience with bid management platforms such as SA360, Skai, Marin, etc.
• 4-year college degree or equivalent work experience

Nice to Have

• Experience managing multiple lines of business

Qualifications

• 4-year college degree or equivalent work experience

Benefits & Perks

• Excellent, full coverage medical, dental, and vision insurance with employer-paid HRA
• Generous PTO and 15 company-wide holidays
• 401k with company contribution
• Paid parental leave
• Work-life balance with an emphasis on personal well-being
• Career growth in a disruptor space & entrepreneurial opportunities within the Monks network
• A globally diverse & inclusive culture with employee resource groups
• Commitment to DEI efforts and sustainable growth