Director, Partner Marketing

Beyondtrust

Boston, MA

Full Time

Director

15 days ago

Job Description

About the Role

The Director of Partner Marketing - Americas will own the partner marketing strategy and execution for the region at BeyondTrust. This leader will work closely with sales, channel, alliances, and product marketing to drive partner pipeline, accelerate joint GTM efforts, and build a strong regional partner brand. BeyondTrust is a cybersecurity SaaS company focused on creating a safer world through identity security, with a culture of flexibility, trust, and continual learning.

Key Responsibilities

Develop and execute the Americas partner marketing strategy aligned to regional growth objectives and partner business plans.
Segment and prioritize marketing programs by partner type (VARs, GSIs, Cloud Hyperscalers, Distributors).
Build and manage scalable marketing programs & campaigns that drive awareness, pipeline, and revenue through and with partners.
Design and activate campaigns across digital, events, ABM, webinars, and content syndication.
Oversee MDF planning, approval, and ROI tracking.
Collaborate with Partner Enablement and Sales teams to launch new campaigns, playbooks, and tools that improve partner self-sufficiency and productivity.
Promote use of the partner portal and co-marketing resources.
Work closely with Channel Sales, Regional Sales, and Product Marketing to build integrated campaigns and field-ready assets.
Support strategic cloud and technology partner GTM motions with Global Alliances (e.g., AWS, Ping Identity).
Define and report KPIs such as partner-sourced pipeline, deal registrations, campaign ROI, and MDF utilization.
Continuously optimize programs based on performance data and partner feedback.

Requirements

8-10+ years in B2B partner or channel marketing, preferably in cybersecurity or enterprise tech.
Strong understanding of channel ecosystems (VARs, MSPs, distributors, GSIs, cloud marketplaces).
Proven success in building and scaling regional partner marketing programs.
Deep experience in demand generation, digital marketing, and field activation.
Strong collaboration skills with sales, channel, and marketing stakeholders.
Data-driven mindset with experience using marketing automation, CRM, and analytics tools (e.g., Salesforce, Marketo, HubSpot, Tableau).
Excellent written, verbal, and presentation skills.
Bachelor's degree in marketing, Business, or related field. MBA is a plus.

Nice to Have

MBA (Master of Business Administration).

Qualifications

Bachelor's degree in marketing, Business, or related field.
MBA is a plus.

Working at Beyondtrust

BeyondTrust's culture of flexibility, trust, and continual learning means employees are recognized for their growth and impact. The company values diversity, inclusion, and building a connected, supportive environment where people from diverse backgrounds are stronger together.

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