Director, Partnerships and Partner Marketing

About the Role

Key Responsibilities

• Build: Formalize the elements of our Marketing Partner Program - marketing and creative assets, signup processes, financial terms, etc.
• Target: Create and refine a target list of potential Marketing partners
• Acquire: Create demand for and actively drive acquisition of new Marketing partners
• Grow: Jointly execute marketing programs with partners to accelerate new member trials, customers, and partner revenue share
• Nurture: Grow and expand Marketing partnerships
• Collaborate across Marketing, Sales, Business Development, Product Marketing, and Partner Success to create tailored, measurable partner marketing programs—from campaign design and enablement to execution and performance tracking.
• Design and launch integrated co-marketing programs (email, webinars, content, virtual events, digital advertising, newsletters) that generate qualified leads and conversions.
• Create tailored campaigns that speak to each segment/vertical and partner's audience and align with Constant Contact's value proposition and brand.
• Manage creative development, messaging, timelines, and campaign performance in collaboration with internal and partner marketing teams.
• Develop toolkits, templates, and messaging frameworks to enable partners to market Constant Contact effectively.
• Provide onboarding, training, and support to ensure consistent partner execution and alignment.
• Lead ongoing communication and relationship management with top-tier partners and associations.
• Create self-serve capabilities for smaller partners.
• Plan and execute co-branded events, virtual workshops, podcasts, and content partnerships that engage joint audiences.
• Build partner-branded assets and nurture programs for shared promotion across owned and paid channels.
• Collaborate with Content and Brand teams to amplify partner stories and case studies.
• Define KPIs and track performance across all partner marketing programs (leads, MQLs, CPL, revenue contribution, ROI).
• Use marketing automation and CRM tools to track partner-attributed funnel activity and optimize programs.
• Regularly report impact to senior leadership and adjust strategy based on insights and market feedback.
• Hire, mentor, and coach a team of partner marketers.

Requirements

• 10+ years in B2B / SMB partnership development and marketing in partner, affiliate, channel, or ecosystem marketing roles—within SaaS or tech platforms.
• Proven track record driving co-marketing and joint GTM programs that deliver revenue growth through indirect channels.
• Strong experience working with industry associations, resellers, technology partners, or strategic alliances.
• Exceptional relationship-building and communication skills—able to influence internal and external stakeholders.
• Deep understanding of the SMB market and how to engage associations, local influencers, and niche vertical networks.
• Familiarity with Salesforce CRM and marketing automation platforms.
• Comfortable working in a fast-paced, cross-functional environment with competing priorities and a builder mindset.

Nice to Have

• Experience in SaaS or tech platforms.
• Experience with digital advertising, webinars, virtual events, and content marketing.
• Ability to develop scalable marketing playbooks by partner type.

Qualifications

• Educational background is not explicitly specified, but extensive experience in partnership marketing roles is required.

Benefits & Perks

• A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family.
• Opportunities to grow your career through learning different aspects of the business, stretch assignments, coaching, and professional development.
• Work flexibility with a hybrid work model combining remote work and access to office locations.
• A culture of diversity and inclusion with programs that bring employees together on important issues.