Director, Patient Experience Marketing - Neuroscience

About the Role

Key Responsibilities

• Coach, develop and motivate direct report(s).
• Develop an end-to-end patient engagement strategy that supports patients in starting and staying on prescribed treatments by utilizing research, data, market dynamics, and competitive assessments to inform strategic choices.
• Advance health equity by uncovering disparities and developing strategies to support better treatment outcomes for underserved populations.
• Engage patients, caregivers, and providers in co-creating and continuously optimizing solutions.
• Define KPIs and establish metrics and goals for Px fulfillment, onboarding, and adherence strategy and solutions.
• Inform and approve requirements for Px solutions, with a focus on seamless and coordinated support across solution types.
• Lead communications planning and development (targeting, messaging, creative, channels) and training in support of Px programs.
• Report on and be accountable for Px performance through the build and utilization of dashboards, research, and analytics.
• Support Px business planning efforts for Neuroscience, ensuring an integrated strategic plan with aligned objectives, execution, and resourcing.
• Create an inclusive environment in support of the company's commitment to diversity.
• Model ethical, Credo-based leadership with deep knowledge and respect for legal and compliance requirements.

Requirements

• Bachelor's degree required; MBA or other related advanced degree preferred.
• A minimum of 10-12 years of healthcare business experience (e.g., sales, marketing, payer/access experience, operations, supply chain, analytics).
• At least 5 years of demonstrated marketing or similar experience.
• Experience in more than one of the following areas: services and/or customer experience marketing, strategy development, working across a matrixed organization, predictive models and machine learning, digital marketing and/or CRM, change management, P&L management.
• Excellent oral and written communication skills, including managing conflict and defusing difficult situations.
• Strong interpersonal skills with a track record of building relationships with diverse customers and colleagues.
• Ability to work effectively in a team environment, coordinate activities, and build partnerships.
• Resourcefulness in using available resources to resolve customer problems.
• Ownership and accountability for results, with proactive action planning.
• Flexibility and adaptability to changing circumstances, operating in complex environments.
• Willingness to travel up to 30% domestically.

Nice to Have

• Experience with predictive models and machine learning.
• Experience with digital marketing and CRM.
• Experience in services and customer experience marketing.
• Experience with strategy development, change management, and P&L management.
• Proven performance in leading a team of direct reports.

Qualifications

• Bachelor's degree (required).
• MBA or related advanced degree (preferred).
• 10-12 years of healthcare business experience, including 5 years in marketing or similar roles.

Benefits & Perks

• Anticipated base pay range: $146,000 - $251,850.
• Participation in company-sponsored employee benefit programs including medical, dental, vision, life insurance, short- and long-term disability, and legal insurance.
• Eligibility for the company's retirement and savings plans (pension and 401(k)).
• Participation in long-term incentive programs.
• Paid time off including vacation, sick leave, holidays, work/personal/family time, parental leave, condolence leave, caregiver leave, volunteer leave, and military spouse time-off.