Director, Product Management, Ads Performance

About the Role

Key Responsibilities

• Define and lead Roku's performance strategy across native and programmatic demand.
• Scale optimization engines that drive selection, outcomes, and incremental revenue.
• Establish the next standard for CTV efficacy through category-shaping innovation, including building always-on incrementality and brand-lift, unifying native and third-party video into a single optimization surface, and creating performance guardrails.
• Modernize attribution and signals to unlock value and make attribution actionable inside optimization loops.
• Lead through clarity, action, and scale, influencing engineering and collaborating with product teams to accelerate velocity and quality.
• Act as the single-threaded owner for Ads Performance, providing clear narratives, trade-offs, and customer-proofed outcomes.
• Enable sales with performance stories that resonate with brands, agencies, and performance marketers.

Requirements

• Proven track record in building and scaling advertising products that deliver material performance budgets at scale.
• Experience driving adoption and outcomes in core brand and agency markets.
• Deep understanding of auction dynamics, marketplace design, and optimization systems.
• Fluency in attribution and measurement models, including incrementality, brand lift, ROAS, and conversion APIs.
• Leadership experience managing high-performing product teams and collaborating across engineering, analytics, sales, and client services.
• History of changing industry norms or reframing how value is defined and measured in a complex ecosystem.
• Comfort with strategic ambiguity and making prioritization and resourcing decisions that balance long-term platform bets with immediate impact.

Nice to Have

• Experience with performance optimization engines and attribution frameworks.
• Experience in scaling performance products from early innovation to commercial impact.
• Familiarity with auction dynamics and marketplace design.

Qualifications

• Full senior-level experience in product management, APIs, attribution modeling, and budgeting.

Benefits & Perks

• Health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
• Global access to mental health and financial wellness support and resources.
• Local benefits may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension).