Director, Product Marketing

About the Role

Key Responsibilities

• Develop and implement a visionary marketing strategy that aligns with AssetMark's investment and service goals and objectives
• Lead the product marketing teams in creating and executing go-to-market strategies, brand positioning, and messaging
• Collaborate with senior leadership, including the investment team, Sales, and marketing teams, to ensure cohesive and effective marketing initiatives
• Oversee the positioning and messaging for all products and services, ensuring clear communication of value propositions to segmented advisors
• Lead the development of marketing collateral, including product literature, case studies, and digital content
• Drive the launch of new products and services, coordinating cross-functional efforts to ensure successful market entry
• Enhance the brand equity and recognition through innovative campaigns, partnerships, and thought-leadership initiatives
• Gather and utilize customer insights to refine marketing strategies and drive product and service improvements
• Build and mentor a high-performing marketing team, fostering a culture of innovation, collaboration, and excellence
• Provide ongoing training and development opportunities to enhance the team's skills and knowledge
• Set clear objectives and key results for the team, track performance, and make adjustments as needed
• Establish key performance indicators and metrics to measure the effectiveness of marketing initiatives
• Provide regular reports and insights to the executive team on marketing performance, trends, and opportunities
• Continuously evaluate and refine marketing strategies based on data, market trends, and competitive analysis

Requirements

• A bachelor’s degree in marketing, business, communications, or a related field; an MBA or advanced degree is preferred
• Minimum of 10 years of experience in senior marketing roles, with a strong product and service marketing background
• Proven track record of developing and executing successful marketing strategies that drive growth and brand recognition
• Extensive experience in digital marketing, brand management, and customer experience
• Knowledge of financial services and/or investment products/cash, and tax offering
• Excellent writing skills to distill technical concepts into simple, compelling messages
• Strong interpersonal communication skills; can effectively build relationships and influence partners
• Ability to thrive in a fast-paced, dynamic environment
• Proficient with Salesforce, Wrike, Excel, PowerPoint, and measurement tools

Nice to Have

• Experience in segmentation, buyer journeys, and profiling campaigns
• Development of KPIs for all aspects of the product marketing lifecycle
• Budget and vendor management experience
• Background in planning, measuring impact, and executing across digital marketing with omnichannel tactics
• Willingness to rapidly adopt new technologies
• Expertise with marketing metrics
• An MBA with finance or marketing emphasis

Benefits & Perks

• Flex Time Off or Paid Time/Sick Time Off
• 401K - 6% Employer Match
• Medical, Dental, Vision - HDHP or PPO
• HSA - Employer contribution (HDHP only)
• Volunteer Time Off
• Career Development / Recognition
• Fitness Reimbursement
• Hybrid Work Schedule