Director - Product Marketing

Validity

Boston, MA

Full Time

Director

about 1 month ago

Job Description

About the Role

Validity's Director of Product Marketing will drive business results by developing and executing effective product marketing strategies. In this role, you will build and execute go-to-market strategies designed to drive product awareness and adoption, thus contributing to revenue growth. This will include crafting differentiated and engaging messaging as well as refining product positioning within the market. The ideal candidate will have a well-honed process for understanding customer needs and demonstrated experience in translating those needs into meaningful product marketing inputs.

Key Responsibilities

Collaborate cross-functionally to define, develop, and communicate the product marketing strategy.
Collaborate with product management - leverage key market, buyer, and competitive insights to help inform the product roadmap.
Develop value-based messaging and positioning that communicates how Validity products uniquely address customer challenges. Bring the story to life through collateral, web content, use cases, videos, presentations, pitch decks and more.
Develop effective campaigns that drive brand awareness and customer interest to generate sales leads and grow revenue.
Track key performance indicators (KPIs) related to product adoption, customer engagement, and revenue generation to assess the effectiveness of product marketing strategies.
Drive go-to-market planning and execution for new products and features, working cross-functionally to ensure a successful launch and reporting on post-launch KPIs.
Ensure competitive intelligence is up-to-date. Ensure sales, marketing, and product teams are well-informed and have accurate and actionable information to support their needs.
Maintain and evangelize a deep understanding of our products, customers, prospects, competition, and market to internal teams and external audiences. Ensure clear communication and alignment across teams on product roadmaps, key initiatives, and performance metrics.

Requirements

8-year minimum experience in Product Marketing for an Enterprise B2B organization.
Deep understanding of product marketing principles, strategies, and best practices.
Domain expertise within marketing success platforms, including knowledge of customer data management solutions, digital marketing, and email technologies.
Strong messaging/positioning skills and solid writing skills for creating documents, presentations, articles, and compelling copy.
Data-driven and results-focused, skilled at developing strategy and delivering tactical execution.
Excellent communication, presentation, and storytelling skills, with the ability to articulate complex ideas clearly and persuasively.
Experience launching new products.
Experience working in a high-velocity SaaS company focused on rapid growth and continuous innovation, requiring quick decision-making, agility, and speed to market.

Nice to Have

Bachelor's degree in business, sales management, marketing, computer science, engineering or a related field.
Experience managing and scaling teams.

Working at Validity

Validity is a truly unique company with massive revenue growth, top-tier investors, 5-star product ratings, and a proven ability to acquire and integrate top tech companies into a winning culture. The work environment fosters hard work, trust, and fun. Validity is headquartered in Boston with offices in Denver, London, Sao Paulo, and Sydney. The company values a culture of trust, innovation, and continuous growth.

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