Director - Product Marketing

About the Role

Key Responsibilities

• Lead strategic partnerships with Product, Strategy, Sales, articulate go-to-market messaging that supports product launches/updates, evolving business needs, and continued growth.
• Translate messaging into high-quality, market-facing materials such as sales collateral, external one-pagers, and internal training materials.
• Oversee and direct the completion of case studies and testimonials to convey customer success and performance.
• Lead the creation and updates of buyer personas and competitor matrices, collaborating with Strategy and Sales Enablement teams.
• Mentor and support the growth and development of marketing staff, especially in customer voice, product knowledge, and messaging alignment.
• Own collateral development, including PowerPoint decks, sales materials, and enablement content.
• Manage collateral asset lifecycle, including repositories and content sunset processes.
• Drive strategic collaboration with internal stakeholders to build product knowledge and leverage it in marketing strategies and campaigns.
• Manage relationships with design resources and subject matter experts.
• Assess the effectiveness of marketing programs, tools (e.g., G2), and technology (e.g., Mindtickle).
• Develop and maintain a deep understanding of customer needs and challenges, shaping buyer personas and applying data-driven insights to marketing decisions.

Requirements

• Proven ability to create messaging and collateral that effectively resonates with target audiences.
• Experience creating sales materials that drive engagement and are adopted by sales teams.
• Strong leadership and management skills with the ability to motivate and develop a high-performing team.
• Excellent written and verbal communication skills.
• Ability to think strategically and develop long-term plans while managing day-to-day execution.
• Proven ability to build and maintain strong, collaborative relationships with internal leadership and external stakeholders.
• High level of positive energy, drive, enthusiasm, and commitment; self-starter in a fast-paced environment.
• Bachelor's degree in Marketing, Business Administration, or a related field.
• 10+ years of prior product marketing leadership experience.

Nice to Have

• Experience with marketing tools such as Mindtickle.
• Experience in the recruitment advertising or digital recruitment industry.
• Experience managing cross-functional teams and strategic partnerships.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 10+ years of product marketing leadership experience.

Benefits & Perks

• Competitive salary range of $93,000-$155,000.
• Comprehensive benefits package.
• Supportive and inclusive company culture.
• Opportunities for travel for internal and external meetings.
• Recognition as one of Inc Magazine's 'Best Workplaces' for 2024.