Director, Product Marketing (Data Cloud)

About the Role

Key Responsibilities

• Lead End-to-End Product Launches: Own and drive major product launches for Data Cloud's Segmentation & Activation and Data Collaboration/Clean Rooms, ensuring successful market introduction, positioning/messaging, adoption, and measurable impact against KPIs. Support public relations efforts and contribute to press release content.
• Own the Marketing Persona Narrative & Messaging: Develop clear, compelling narratives, value propositions, and differentiated positioning and messaging for Data Cloud for Marketing, ensuring it resonates and drives adoption.
• Drive Sales Enablement & Programs: Collaborate with sales leadership to develop marketing solutions, support sales plays and programs, and build sales training materials and enablement initiatives to fuel pipeline and accelerate deal closure.
• Serve as a Subject Matter Expert: Monitor industry trends, competitive landscape, and customer needs related to Data Cloud features, incorporate new technologies into events, product launches, and demos, and support analyst relations.
• Oversee Content Strategy & Delivery: Drive creation and delivery of messaging & positioning documents, pitch decks, demo storyboards/videos, webinars, blogs, case studies, and more to amplify Data Cloud messaging globally.
• Shape Product Strategy: Partner with Data Cloud Product Management to influence and shape product investments addressing customer needs within segmentation, activation, and data collaboration.
• Confidently deliver compelling presentations to internal and external audiences, including executive leadership, customers, and partners.

Requirements

• 8+ years of experience in product marketing, industry marketing, or corporate marketing.
• Demonstrable expertise in leading product launches from strategy to execution.
• Proven ability to craft and communicate compelling messaging and positioning for complex technology products.
• Excellent communication skills and ability to present to executive leaders, cross-functional partners, and customers.
• Ability to create marketing assets such as product demo videos, pitch decks, product data sheets, enablement materials, press releases, and blogs.
• Experience working with industry analysts (e.g., Gartner, Forrester) and leading briefings to shape industry narratives.
• Ability to use data and analytics to drive decision-making and meet measurable marketing metrics.
• Expertise in building strong cross-functional relationships and aligning with global stakeholders.

Nice to Have

• Experience with Salesforce products, Data + AI/CDP platforms, and other SaaS/B2B technology platforms.
• Get-it-Done confidence to lead new projects amid ambiguity.
• A winning attitude that inspires optimism, fun, and continuous learning.

Qualifications

• Formal educational qualifications are not explicitly specified in the description.

Benefits & Perks

• Parental leave
• 401(k)
• Time off programs
• Medical, dental, vision coverage
• Mental health support
• Paid parental leave
• Life and disability insurance
• Employee stock purchasing program