Director, Product Marketing

About the Role

Key Responsibilities

• Build and own a comprehensive competitor program at DV for existing and new developments.
• Gain thorough understanding of the market landscape to help position DV portfolio as a leader across market categories.
• Align the DV story with existing and new customer needs, navigating complex marketing worlds of large brands and agencies.
• Create compelling narratives that showcase the unique differentiation that DV offers across their products.
• Advocate for the technology and AI stack that DV leverages, converting complex concepts into engaging stories for internal and external assets, customer communication, training, and enablement programs.
• Enhance the content library with engaging portfolio content effective across the sales cycle.
• Establish and track key performance indicators (KPIs) to measure the success of product marketing initiatives and use data-driven insights to optimize efforts.
• Partner with teams across Commercial, Marketing, Product, Engineering, Data Science to ensure alignment and effective execution of go-to-market plans.

Requirements

• 8+ years of experience in B2B product marketing, product management, or a related field, with expertise in bringing technology products to market.
• Preference for a background in AdTech or MarTech, with a good understanding of the advertising ecosystem.
• Strong technical foundation with the ability to understand and articulate complex product concepts elegantly.
• Positive mindset with a can-do attitude, always seeking solutions.
• Demonstrated ability to inspire and organize cross-functional teams with competing priorities.
• Excellent storytelling and communication skills, including written and verbal communication.

Nice to Have

• Experience in AdTech or MarTech industries.
• Background in the advertising ecosystem.

Qualifications

• Educational background is not explicitly specified, but extensive experience in product marketing or related fields is required.

Benefits & Perks

• Salary range between $127,000 - $239,000, determined based on qualifications, skills, experience, and location.
• Eligibility for bonus/commission, equity, and benefits.