Director, Product Platform (Marketing)

About the Role

Key Responsibilities

• Define and execute the roadmap for marketing and merchandising capabilities, ensuring alignment with company goals and stakeholder needs. Build for scale, automation, and flexibility.
• Mentor and grow a team of product managers, fostering a culture of ownership, innovation, and high performance.
• Partner closely with operations, marketing, CRM, analytics, engineering, and UX teams to deliver end-to-end solutions that enable smarter, faster, and more personalized customer engagement.
• Collaborate with other product teams to prioritize and deliver on an impactful platform roadmap powering marketing capabilities for all products at DK.
• Champion a test-and-learn culture by developing new capabilities, running experiments (A/B testing, multivariate), and iterating based on data and insights to optimize performance.
• Set clear KPIs and success metrics, regularly report on progress, experiment results, and performance, and drive transparency with stakeholders.
• Ensure platform solutions are reliable, scalable, and easy to use for internal teams, while also compliant with data privacy, security, and regulatory standards.
• Keep a pulse on industry trends in martech, personalization, and customer engagement platforms to inform product strategy.

Requirements

• Strong understanding of marketing systems like CMS, CRM, promotions engines, campaign management, targeting/personalization platforms, and/or content merchandising systems.
• At least 8+ years of working experience within product management and management experience overseeing large product teams.
• Exceptional communication and stakeholder management skills.
• Ability to imagine how features and products can bring people together and drive continuous engagement.
• Skilled at generating hypotheses, running experiments, and using analytics tools to inform product direction.
• Ability to connect product decisions to business impact and articulate product visions that tie user experiences to KPI outcomes.
• Focus on driving measurable outcomes such as increased engagement, conversion, and retention.
• Proven track record of delivering results and ensuring quality and alignment across strategy and execution.
• Experience thriving as a Player Coach, taking ownership of work, and empowering teams with trust and accountability.

Nice to Have

• Experience with marketing tech, platform scale, and enabling growth.

Qualifications

• Management experience overseeing large product teams.
• Extensive experience in product management within marketing systems.

Benefits & Perks

• US base salary range of $192,100 to $240,100 plus bonus, equity, and benefits.
• Guidance through licensing processes if required due to gaming regulations.