Director, Programmatic

About the Role

Key Responsibilities

• Understand the rapidly evolving OOH automated buying landscape to determine which partners and channels can generate the biggest revenue opportunities
• Own relationships with OOH Supply Side platforms and work with our SSP partners to evangelize our inventory and maximize our revenue from each SSP
• Own relationships with Demand Side Platforms (DSPs) and ensure our inventory is properly merchandised and promoted in those environments
• Manage a small team of programmatic sellers / account managers
• Partner with the sales team to build strong relationships with programmatic buyers (agency trading desks, brand direct programmatic teams) to win revenues
• Strike, manage, and optimize programmatic trading deals with SSPs, DSPs, and agency partners
• Evangelize Intersection's products to the programmatic community and educate those partners on the unique benefits of Intersection's inventory
• Develop and execute against new use cases for programmatic OOH that can drive incremental programmatic revenue (e.g., retail media, point of care, video)
• Identify other potential digital reseller channels and execute partnerships (e.g., self service platforms)
• Oversee end-to-end facilitation for programmatic deals (pre-sales, planning, pricing, activation, delivery, post-campaign) working with various internal stakeholders
• Partner with the product and engineering team as the voice of the customer to determine product offerings and new feature development
• Partner with the pricing team to set floor rates, private marketplace deals, and programmatic guaranteed deals
• Track, analyze and communicate key metrics and business trends
• Identify and lead key cross functional initiatives
• Maintain subject matter expertise of partner ecosystem and stay up-to-date with programmatic and ad tech trends

Requirements

• Experience in programmatic, either via the buy side or the sell side
• Understanding of the digital out of home landscape and familiarity with the key constituents
• External focus with experience in sales, business development, and/or partner management
• Results orientation with ownership of a revenue number
• Entrepreneurial mindset with a strong work ethic and 'sell now' mentality
• Passion for understanding the market, competitors, and Intersection's unique capabilities
• Demonstrated data-driven thinking, with excellent quantitative and operational skills
• 5+ years directly in media/advertising

Nice to Have

• Experience with ad tech trends and partner ecosystems
• Leadership experience managing a team
• Knowledge of programmatic platforms and digital reseller channels

Qualifications

• 5+ years of experience in media or advertising

Benefits & Perks

• Total Compensation: $150,000 - 250,000