Director, Regional Product Marketing - Americas

About the Role

Key Responsibilities

• Own and execute the go-to-market strategy for the Americas, aligning with global product marketing and regional commercial teams.
• Localize global value propositions and messaging to resonate with diverse consumer segments across the region.
• Lead product launches, campaigns, and lifecycle marketing initiatives tailored to regional market dynamics.
• Conduct deep market analysis to identify trends, customer needs, and competitive threats across the Americas.
• Translate insights into actionable strategies that inform product positioning, pricing, and promotional tactics.
• Partner with global product management, regional sales, digital marketing, and customer experience teams to ensure cohesive execution.
• Serve as the voice of the Americas in global forums, advocating for regional needs and opportunities.
• Lead and grow a high-performing team of product marketers across the Americas.
• Foster a culture of innovation, accountability, and continuous learning.
• Mentor team members to develop strategic thinking, storytelling, and executional excellence.
• Define and track KPIs to measure product adoption, campaign effectiveness, and customer satisfaction.
• Continuously refine strategies based on performance data and market feedback.

Requirements

• 8-10+ years of experience in product marketing, with at least 3 years in a regional or global leadership role.
• Proven success in launching and scaling consumer products in the Americas.
• Strong understanding of digital health, connected devices, or consumer technology markets.
• Exceptional communication, storytelling, and stakeholder management skills.
• Experience leading and developing diverse, distributed teams.
• Bachelor's degree in Marketing, Business, or related field; MBA preferred.
• Bilingual or multilingual capabilities (e.g., Spanish, Portuguese) a plus.

Nice to Have

• MBA or advanced degree in related field.
• Multilingual capabilities beyond English, such as Spanish or Portuguese.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 8-10+ years of experience in product marketing.
• At least 3 years in a regional or global leadership role.

Benefits & Perks

• Competitive compensation, generous PTO, and flexible work arrangements.
• Comprehensive medical, vision, dental, and life insurance.
• AD&D, short-term and long-term disability insurance.
• Sleep care management, HSA, FSA, commuter benefits.
• 401(k), Employee Stock Purchase Plan (ESPP), Employee Assistance Program (EAP), and tuition assistance.
• Three weeks Paid Time Off (PTO) in the first year, 11 paid holidays plus 3 floating days.
• Up to 14 weeks of primary caregiver or two weeks of secondary caregiver leave.