Director, SEO

About the Role

Key Responsibilities

• Serve as the strategic lead on SEO and GEO initiatives across key client accounts, setting vision, frameworks, and success metrics that align with business goals.
• Lead high-level client conversations with CMOs, VPs, and senior stakeholders, effectively articulating the role of SEO in broader marketing ecosystems.
• Own and evolve the agency's approach to GEO and AI-influenced search trends, identifying opportunities to innovate and differentiate.
• Collaborate with senior leaders across departments to integrate SEO into broader marketing programs (paid, content, PR, demand gen, analytics).
• Oversee the development and execution of sophisticated SEO/GEO strategies including technical audits, content gap analysis, competitive assessments, and performance tracking.
• Guide the team in using data to craft compelling narratives and insight-driven recommendations that influence executive-level client decision-making.
• Manage and mentor a growing team of SEO strategists, senior specialists, and interns, fostering a culture of excellence, innovation, and continuous learning.
• Develop career growth plans and support skill development through coaching, feedback, and training initiatives.
• Champion operational improvements to enhance workflow efficiencies, team bandwidth, and cross-functional collaboration.
• Stay ahead of SEO and AI-driven search trends to inform internal education, service line evolution, and client advisories.

Requirements

• 5-7+ years of full-time SEO experience, including client-facing roles within an agency or consulting environment.
• Proven success managing SEO programs for mid-market to enterprise-level clients.
• Experience leading and developing high-performing teams, with a track record of driving measurable business impact.
• Deep expertise in SEO and GEO best practices, tools, and analytics platforms (e.g., Google Analytics, Google Search Console, SEMrush, Screaming Frog, generative AI tools, etc.).
• Excellent written and verbal communication skills, including the ability to simplify complex concepts for executive audiences.
• Adept at managing multiple client engagements simultaneously, with strong project management and prioritization skills.
• Experience working within and across project management tools and systems (e.g., Asana, Monday.com, Jira).
• Google Analytics Certification preferred.

Nice to Have

• A visionary approach to how SEO is evolving in the age of AI, automation, and generative content.
• A collaborative and influential leadership style that uplifts others while pushing for performance.
• A growth mindset rooted in experimentation, learning, and continuous improvement.

Qualifications

• Relevant qualifications include 5-7+ years of full-time SEO experience, including client-facing roles within an agency or consulting environment.
• Google Analytics Certification is preferred.

Benefits & Perks

• Competitive salary range of $100,000 - $104,500 annually, with potential bonuses based on company performance.
• Comprehensive health coverage including medical, dental, and vision plans, mental health resources, pet insurance, fertility benefits, and more.
• Employer-matched 401(k) and access to financial planning services.
• Flexible PTO including 8 paid holidays, half-day summer Fridays, and a week off between Christmas and New Year.
• Hybrid work environment with a mix of in-office and remote work.
• Milestone sabbatical: two-week leave and a $2,000 gift after five years.
• Generous paid leave for new parents and caregivers, plus policies for pregnancy loss, adoption challenges, and more.
• Opportunities for professional growth through mentorship programs and learning events.