Director - SEO and Demand Generation Content

About the Role

Key Responsibilities

• Lead SEO strategy and execution, driving organic growth and optimizing Freshworks' digital presence
• Manage SEO agency and external partners, ensuring best-in-class strategies and execution
• Oversee a small but impactful team of demand generation content creators, producing high-impact content for top, middle, and bottom-funnel leads
• Develop and optimize demand generation content journeys, ensuring seamless audience experiences across channels
• Partner with campaign managers, brand, product marketing, and cross-functional teams to align SEO and demand generation content with marketing goals
• Own content performance tracking and reporting, using data-driven insights to improve organic visibility and conversion
• Stay ahead of SEO trends, AI-driven content strategies, and search engine algorithm updates
• Implement SEO best practices for multi-region, multi-language enterprise websites
• Spearhead website migrations, CMS transitions, and technical SEO enhancements
• Lead technical SEO initiatives, including site architecture, crawlability, indexation, schema markup, Core Web Vitals, and page speed optimizations
• Collaborate with engineering and web development teams to implement structured data, optimize JavaScript rendering, and ensure SEO-friendly site performance
• Innovate with AI, personalization, and marketing automation to scale content and enhance engagement

Requirements

• 10+ years of experience in SEO and content marketing, preferably in B2B SaaS
• Proven experience leading SEO strategies and demand generation content efforts at scale
• Strong expertise in technical SEO, content strategy, local SEO, and link-building
• Experience managing SEO agency relationships and internal teams
• Deep understanding of demand generation funnels and content-driven customer journeys
• Strong analytical skills with proficiency in Google Analytics, SEMrush, Ahrefs, and other SEO tools
• Experience with marketing automation tools, A/B testing, and conversion rate optimization
• Working knowledge of HTML, CMS platforms (WordPress), and web development best practices
• Ability to influence and collaborate across cross-functional teams
• Experience using AI and automation to scale content creation and optimization
• Strong written and verbal communication skills, with a thought leadership mindset

Nice to Have

• Experience in B2B SaaS industry
• Knowledge of multi-region, multi-language website SEO
• Experience with website migrations and CMS transitions
• Familiarity with Core Web Vitals and page speed optimization

Qualifications

• Educational background is not explicitly specified, but extensive experience in SEO and content marketing is required

Benefits & Perks

• Annual base salary range of $168,000 - $276,000 USD, with bonus/equity options
• Comprehensive dental, medical, vision, disability, and life insurances
• Equity and Employee Stock Purchase Plan (ESPP)
• Flexible PTO, flexible spending accounts, and commuter benefits
• Wellness benefits, adoption, and parental leave benefits