SEO Copywriter

About the Role

Key Responsibilities

• Develop high-quality, engaging, and SEO-friendly copy for websites, blogs, landing pages, product descriptions, and other digital platforms.
• Write clear, compelling headlines, meta descriptions, and CTAs to improve search visibility and click-through rates.
• Optimize existing content for on-page SEO factors, including keyword usage, internal linking, and formatting.
• Conduct thorough keyword research using SEO tools like SEMrush, Ahrefs, or Moz to identify opportunities for new content and optimize existing pages.
• Analyze competitor content and strategies to ensure our content stays competitive and relevant.
• Collaborate with the SEO team to create content calendars and execute content strategies that align with business goals.
• Utilize the backend of WordPress to publish, format, and optimize content with a focus on user experience and SEO.
• Ensure proper use of tags, categories, and plugins like Yoast SEO or Rank Math for effective on-page optimization.
• Troubleshoot and resolve minor technical issues related to content and website functionality.
• Use analytics tools such as Google Analytics, Google Search Console, and SEO software to monitor content performance and provide actionable insights.
• Adjust content strategies based on data to improve rankings, traffic, and engagement metrics.
• Work closely with design, development, and marketing teams to ensure cohesive messaging and branding across all digital channels.
• Provide guidance and feedback to junior writers or freelancers as needed.

Requirements

• 3+ years of proven experience as an SEO Copywriter or similar role.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field (or equivalent experience).
• Advanced proficiency with WordPress, including familiarity with themes, plugins, and basic HTML.
• Proficiency in using SEO tools such as SEMrush, Ahrefs, Moz, or Screaming Frog.
• Knowledge of Google Analytics, Search Console, and content management systems.
• Exceptional ability to write, edit, and proofread clear and engaging content tailored for specific audiences and platforms.
• Ability to analyze data and translate insights into actionable recommendations.
• In-depth understanding of on-page, off-page, and technical SEO best practices, including E-E-A-T.

Nice to Have

• Experience in creating pillar content and topic clusters.
• Familiarity with voice search optimization and emerging SEO trends.
• Basic graphic design skills or experience using tools like Canva or Adobe Creative Suite.

Benefits & Perks

• Competitive salary with performance-based incentives.
• Flexible work environment (hybrid options available).
• Paid time off.
• Fully stocked office kitchen and weekly meals.
• Opportunities for professional development and certifications.
• Access to cutting-edge SEO tools and resources.